Clarity That Fuels Every Part of Your Gallery Business.
Empowering small-to-mid-sized art galleries with sales, marketing, and gallery management strategies.
Gallery Fuel is a professional development membership designed specifically to empower small to mid-sized art galleries that want to grow strategically—not just work harder.
Founded with a passion for helping art galleries thrive, Gallery Fuel equips its members with the skills, knowledge, and confidence to navigate a rapidly evolving art market, ensuring sustained success for their businesses and the artists they represent.
Designed for Galleries at Every Stage. Start Now and Work at Your Pace.
Designed for Galleries at Every Stage. Start Now and Work at Your Pace.- Attract and convert new art collectors with purpose
- Create marketing strategies that reflect your gallery’s voice and values
- Strengthen gallery business operations, so your team works more efficiently
- Lead your gallery’s artists and staff with clarity and confidence
Gallery Fuel meets you where your gallery is today—not where you think it “should” be.
Build a Stronger, More Sustainable Art Gallery Business
Every day spent without the right strategies and support is a missed opportunity to grow your art gallery business. Gallery Fuel is here to make running your gallery easier and more rewarding—start now to see the difference expert guidance can make.
Stop feeling stuck. Make progress every month as you grow your gallery to thrive.
Find the confidence to step outside the rhythm of traditional gallery management and innovate for your artists.
Get the guidance you need when you need it most. You’ll have someone who understands the challenges of the art market supporting you.
Start with a plan that fits your gallery’s needs and ambitions.
Clarity to Lead With Confidence
Know where to focus your effort each month.
The monthly mini-course and follow-up guidance break bigger goals into manageable actions—so progress isn’t overwhelming, it’s consistent.
Stronger Support for Your Artists
Your artists rely on you to champion their work and guide their careers.
By strengthening your operations, marketing, and sales processes, you create a more stable, professional foundation that allows your artists—and your gallery—to thrive.
Strategic Guidance Designed for Art Galleries
No generic business advice here.
Every training and resource is rooted in how art galleries work, how collectors buy, and how growth happens in the cultural sector.
Personalized Support to Apply What You Learn
Your gallery is unique.
Quarterly strategy check-ins and your new-member onboarding session ensure the guidance is tailored to your goals, your artists, and your market.
What’s New
The Hidden Challenges of Running a Gallery and How to Overcome Them
The challenges facing galleries today are undeniable, but they also present an opportunity to rethink what success looks like in this evolving landscape. By learning from the closures of respected galleries, you can build a business that prioritizes sustainability, aligns with your personal and professional values, and supports your long-term goals.
How to Create an Art Gallery Marketing Plan
Creating and implementing an art gallery marketing plan is critical to the growth of your gallery business and the success of your artists. Here let’s look at how to get organized to create your gallery marketing plan and what you should include to make it a valuable tool throughout the coming year.
Rethinking Your Art Gallery Business Development Strategy for Today’s Art Market
Let’s explore some recent trends you, as a small gallery owner, may wish to consider as you plan the priorities for your art gallery business development. Including some of these ideas and strategies in your gallery business development priorities can help your future success gain momentum and increase sales.
Gallery Fuel’s goal is to help cultivate the best business skills for art galleries to support their clients and artists.
In February Gallery Fuel Members will focus on improving and refine their marketing messages and workflows.
Objectives:
- Build a content calendar that supports exhibitions, campaigns, and collector engagement.
- Align messaging across social media, email, and in-person events.
- Strengthen storytelling that connects collectors to your artists and program.
Key Takeaways:
- A cohesive, actionable marketing plan that drives visibility and consistency.
- A monthly content framework ready to implement.
- Greater alignment between exhibition programming and promotional activities.
Action Tool: Annual Marketing Plan Builder
Don`t miss out. Join Gallery Fuel before February 1st. Visit link in bio to see if it is a good fit for your professional development.
Choose your Big 3 goals in each area of managing your gallery (sales, marketing, exhibitions, operations).
Then ask: Which ones will move the business forward this year, not just keep it going?
Focus creates momentum. Everything else is a distraction.
Learn more about how I can help you focus to grow your gallery business in 2026.
Gallery Fuel members are spending Q1 building the kind of foundation that makes everything else easier—goals you feel good about, marketing that supports you, exhibitions planned with intention.
If you want a year where decisions feel lighter, become a member and let`s get planning together.
In January Gallery Fuel Members will focus on Business Planning for the Year Ahead
Our Objectives:
- Clarify annual goals (marketing, sales, operational, events)
- Define priorities for each area of running your gallery business.
- Establish quarterly milestones and success metrics for tracking progress.
Key Takeaways:
- A clear annual business roadmap focused on growth and profitability.
- Prioritized sales and marketing efforts aligned to your big picture goals.
- Confidence in decision-making and resource allocation throughout the year.
Tool: Annual Business Planning Workbook
Want in? Join Gallery Fuel Today. Visit link in bio to see if it is a good fit for your gallery business and find out what`s planned for the rest of Q1.
The challenges facing galleries today are undeniable, but they also present an opportunity to rethink what success looks like in this evolving landscape. By learning from the closures of respected galleries, you can build a business that prioritizes sustainability, aligns with your personal and professional values, and supports your long-term goals.
As a small or mid-sized gallery owner or director, you are not powerless in this moment. You are, however, being asked to think differently from the generation before you.
The most important question is no longer “How do I grow?” It’s “What kind of gallery is actually worth sustaining?” If you can answer that honestly and design your business around that answer, you’re already ahead.
January is all about annual planning at Gallery Fuel. Become a member and let`s crush 2026 together!
If you’re tired of quick fixes and want a real plan for your gallery’s future, a Gallery Fuel membership gives you the strategy and tools to level up with intention. Consider joining.
From marketing to operations to sales strategies, I`ll help you put the right pieces in place for long-term growth.
Check out GalleryFuel.com to learn more.
In January Gallery Fuel Members will focus on Business Planning for the Year Ahead
Our Objectives:
- Clarify annual goals (marketing, sales, operational, events)
- Define priorities for each area of running your gallery business.
- Establish quarterly milestones and success metrics for tracking progress.
Key Takeaways:
- A clear annual business roadmap focused on growth and profitability.
- Prioritized sales and marketing efforts aligned to your big picture goals.
- Confidence in decision-making and resource allocation throughout the year.
Tool: Annual Business Planning Workbook
Want in? Join Gallery Fuel before January 1. Visit link in bio to see if it is a good fit for your professional development.
Every gallery has potential—but momentum comes from focus, structure, and support.
As a Gallery Fuel member, you’ll get the training and guidance to build systems that keep your gallery moving forward, even with a small team.
If you’re ready for sustainable progress, learn more about becoming a member. Link in bio
Join Gallery Fuel and make 2026 a great year for your gallery. You’ll gain the tools, strategies, and confidence to help your gallery thrive—without overloading your team or losing what makes your gallery unique. With training, practical resources, and ongoing support, you’ll learn how to:
- Attract and connect with new art collectors in a meaningful way
- Craft marketing that truly reflects your gallery’s personality and values
- Streamline operations so your team can work smarter, not harder
- Lead your artists and staff with confidence and clarity
Become a member. Click the link in bio to learn more about how Gallery Fuel can help your gallery grow.
One of the strongest ways to increase sales and engagement next year? Add one simple layer of context to your exhibitions.
Try:
• A “context guide” handout with curatorial themes + artist processes
• A coffee hour walkthrough
• A short video of the artist speaking in their own words
Collectors don’t just buy the work.
They buy understanding.
#gallerybusiness #artgallerymanagement #artexhibitionstrategy #artgallerystrategy
If I could give galleries one piece of advice going into next year, it’s this:
Don’t wait until you need a sale to reconnect with collectors.
The most impactful collector relationships are built between exhibitions and between purchases.
Choose 10 collectors you want to nurture next year and schedule quarterly touchpoints now.
Not to sell.
Just to connect.
Small consistency → big trust → better sales.
#galleryfuel #artgallery #artbusiness #artdealing #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement #artmarket #artdealerassociation #artindustry #gallerysector #artfair #artcollector
Opening a new art gallery? Before the grand opening and the champagne corks pop, there’s a real-world challenge to tackle: funding. Whether you choose traditional bank loans, crowdfunding, angel investors, partnerships, or personal savings, the key is to align your funding strategy with your vision, goals, and risk tolerance.
No single path is perfect, and many successful galleries rely on a mix of funding sources to balance flexibility, control, and sustainability. A well-prepared business plan, clear communication, and a strong network will not only help you secure funding but also establish trust and credibility with your supporters.
Read the whole article at GalleryFuel.com
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
