Empower Your Art Gallery Business
Sales | Marketing | Gallery Management
Gallery Fuel is a professional development membership designed specifically for art galleries that want to grow strategically—not just work harder.
Founded with a passion for helping art galleries thrive, Gallery Fuel equips its members with the skills, knowledge, and confidence to navigate a rapidly evolving art market, ensuring sustained success for their businesses and the artists they represent.
Fuel Your Gallery’s Growth
Fuel Your Gallery’s Growth- Attract and convert new art collectors with purpose
- Create marketing that reflects your gallery’s voice and values
- Strengthen operations so your team works more efficiently
- Lead your gallery’s artists and staff with clarity and confidence
Build a Stronger, More Sustainable Art Gallery Business
Every day spent without the right strategies and support is a missed opportunity to grow your art gallery business. Gallery Fuel is here to make running your gallery easier and more rewarding—start now to see the difference expert guidance can make.
What’s Included:
Clarity to Lead With Confidence
Know where to focus your effort each month.
The monthly mini-course and follow-up guidance break bigger goals into manageable actions—so progress isn’t overwhelming, it’s consistent.
Stronger Support for Your Artists
Your artists rely on you to champion their work and guide their careers.
By strengthening your operations, marketing, and sales processes, you create a more stable, professional foundation that allows your artists—and your gallery—to thrive.
Strategic Guidance Designed for Art Galleries
No generic business advice here.
Every training and resource is rooted in how art galleries work, how collectors buy, and how growth happens in the cultural sector.
Personalized Support to Apply What You Learn
Your gallery is unique.
Quarterly strategy check-ins and your new-member onboarding session ensure the guidance is tailored to your goals, your artists, and your market.
What’s New
Rethinking Your Gallery Business Development Strategy for Today’s Art Market
Let’s explore some recent trends you, as a small gallery owner, may wish to consider as you plan the priorities for your art gallery business development. Including some of these ideas and strategies in your gallery business development priorities can help your future success gain momentum and increase sales.
How can you foster long-term, profitable artist-gallery relationships?
When artists entrust their work to your gallery, they share something personal, hoping for thoughtful representation, clear communication, and a commitment to selling their art with care. Trust builds through mutual respect and consistent collaboration.
Join the discussion on artist-gallery relationships to explore fostering trust and communication for thriving partnerships.
How the 2025 Tariffs Are Shaking Up the Art Market — and What Your Gallery Can Do About It
The 2025 U.S. tariffs are rattling the global art trade, creating confusion, delays, and unexpected costs for galleries and collectors. Inconsistent enforcement means no one’s completely in the clear. Here’s what’s really happening — and how your gallery can adapt, protect profits, and stay competitive in this new trade environment.
Gallery Fuel’s goal is to help cultivate the best business skills for gallerists to support their clients and artists.
Featured Gallery Management Tool
A thorough year-end review is key to your art gallery’s success. The year-end review workbook aids in gauging progress toward business goals and setting goals for the coming year. Use it every year!
Using this workbook can boost your gallery’s growth. It also invigorates your capacity to serve clients and artists more effectively.
If I could give galleries one piece of advice going into next year, it’s this:
Don’t wait until you need a sale to reconnect with collectors.
The most impactful collector relationships are built between exhibitions and between purchases.
Choose 10 collectors you want to nurture next year and schedule quarterly touchpoints now.
Not to sell.
Just to connect.
Small consistency → big trust → better sales.
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Opening a new art gallery? Before the grand opening and the champagne corks pop, there’s a real-world challenge to tackle: funding. Whether you choose traditional bank loans, crowdfunding, angel investors, partnerships, or personal savings, the key is to align your funding strategy with your vision, goals, and risk tolerance.
No single path is perfect, and many successful galleries rely on a mix of funding sources to balance flexibility, control, and sustainability. A well-prepared business plan, clear communication, and a strong network will not only help you secure funding but also establish trust and credibility with your supporters.
Read the whole article at GalleryFuel.com
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
If you’re running a small gallery, you don’t need more hours in the day — you need support you can plug in, when you need it.
Think fractional help:
• 5 hours/month social media
• 8 hours/project registrar support
• Occasional video editing
• Seasonal PR help
Outsourcing is not “scaling up.”
It’s protecting your time for what only you can do:
relationships, vision, program development.
Start with the task that drains you most. That’s your first outsourcing opportunity.
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
A solid plan is just the first step. Execution is where the real magic happens!
I help galleries not only create a strategy but also stay on track and accountable for achieving their goals.
Let’s take action together—Book a free consultation from the link in bio or visit GalleryFuel.com
For small-to-mid-sized galleries, embracing the artist’s personal brand is a strategic move that can significantly impact business growth and art sales. Personal brands serve as a bridge between artists and collectors, allowing a deeper, more memorable connection.
The longer you represent an artist, the clearer their personal brand becomes. It’s revealed through their work, their voice, and the way people respond to them.
#artbusiness #artdealing #artgallerymanagement #gallerymanagement
Gallery collaboration is more than business—it`s about strengthening the art world. Partnering with another gallery expands your reach and shows your artists and collectors that you value teamwork. The art market can be tough, but sharing strengths with peers makes it more sustainable and inspiring.
Collaboration with other galleries doesn`t have to be huge. Start small. Each step builds trust and sets the stage for bigger opportunities.
Keep an open mind and see other galleries as potential partners, not just competitors. Embracing collaboration invests in the long-term health of your gallery, artists, and the art community.
#artgallery #artbusiness #artdealing #gallerylife #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement
Sales alone won’t fuel sustainable growth—especially when your team’s already stretched.
To scale effectively, zoom out: assess your market position, streamline operations, empower your team, and refine customer communication. Whether you`re launching or leveling up, balance is everything.
Use this checklist to identify where to focus your energy and resources for long-term success—at any stage of your gallery’s journey.
Download link in my bio.
Collectors often show interest subtly before saying, "I want to buy this." They might linger, ask questions, or return to see the same work. These are chances to engage.
Instead of pushing for a sale, ask open-ended questions like:
* "What intrigues you about this piece?"
* "What’s caught your attention in the gallery?"
* "How does this fit into your home or collection?"
* "Are you building a collection over time?"
These questions help collectors express their feelings, deepening dialogue and building trust. It makes buyers feel heard, not just "sold to."
Practicing these skills in role-plays boosts confidence. Over time, it becomes second nature to know when a collector is ready to talk more. Role-playing helps both new and experienced sellers.
#artgallerysales #sellingfineart #sellingartonline #gallerysales #artsalesstrategy #sellingart
What if teaming up with another gallery could actually make your job easier, expand your reach, and give your artists more opportunities to shine? Hear me out.
Collaborating with other galleries—whether that’s through co-representing artists, sharing exhibition space, or joining forces on marketing—can be a powerful way to build visibility and create fresh momentum. Instead of spreading yourself too thin, you can pool resources, exchange ideas, and open new doors for both your gallery and your artists.
#artgallerysales #sellingfineart #sellingartonline #gallerysales #artsalesstrategy #sellingart
There are so many reasons a pop-up art gallery could be good for your art gallery business and there are no limits to how you can do it. The scariest part is the planning of the first one. To make that easier, keep your goals simple and specific. Choose a location that offers your business something your current location may lack.
Don’t push the timeline to be too short for due diligence on location, resources and marketing potential. These are all elements of your pop-up gallery that need to be done well to be profitable. Use the opportunity to take some risks and step outside your comfort zone. You never know which of those risks will pay off tenfold.
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
Is Your Gallery Ready for What’s Next?
Growth doesn’t happen by chance—it’s the result of smart planning and strategic execution. If you’re feeling stuck or uncertain about your gallery’s next steps, I can help you develop a clear, realistic action plan to move forward.
Let’s make your vision a reality!
#galleryfuel #galleryowner #artgallery #artdealer #gallerybusiness #artgallerymanagement #contemporaryartgallery #artdealerassociation #artbusiness
The most successful galleries don’t go it alone. 💡
Gallery Fuel is your resource for expert guidance, actionable strategies, and the support you need to build a thriving art business. Let’s fuel your gallery’s success—join today!
#galleryfuel #artgallery #artbusiness #artdealing #gallerylife #gallerybusiness #artworld #runningagallery #gallerist #artdealer #gallerydirectors #artgallerymanagement #gallerymanagement #artmarket #contemporaryartgallery #womenartdealers #artdealerassociation #artindustry #gallerysector #artfair #fineartgallery #artconsultants
Katherine Hébert
Over the last 25 years, I have worked in fine art galleries and the corporate world. As a result, I have a unique understanding of what it takes to be successful with your sales and marketing efforts in today’s art world. My experience extends from market analysis, competitive intelligence, strategic planning, sales support, design, digital marketing, and advertising.
Through Gallery Fuel, I want to share my knowledge with you and show you how both tried and true and emerging sales and marketing strategies can help with managing your art gallery business for a profitable future.
