Your art gallery’s value proposition is the foundation for sales and marketing efforts and the overall customer experience.

This step-by-step guide to help you evaluate and communicate the value your gallery offers to collectors, artists and the community you serve.  After you have completed all the steps outlined here, you will be the master of:

• Creating a healthy gallery reputation that has high impact in a competitive art market.
• Ensuring the message delivered is on point for your clients’ needs.
• Efficiently putting that message to work to attract new art collectors or your artists.