Your art gallery’s website might be gorgeous, but if search engines can’t read it or if they find it lacks usability, your website may rarely see that first page of the search index.

As search engines adjust their algorithms to give their users better, more relevant search results,  SEO gets more complicated.

Use this checklist to improve your art gallery’s website SEO:

• • • Uncover your website’s weaknesses
    • Get a general overview of the SEO efficiency of your site
    • Create a plan to fix problem areas
    • Set expectations for your gallery website’s future.

Covered in the checklist are specific actions your art gallery business can take to audit your website to ensure it keeps up with search engine algorithms and helps improve your gallery’s index rankings.