The online art market has exploded as of late and become a lot more competitive for small to mid-sized art galleries.  Let’s explore in this video (3:14) what your gallery’s art buyers might be looking for when buying an artwork online.

You might also want to check out these related articles.

How to Modernize your Gallery’s Buying Experience to Sell More Art

Let’s explore a few ways you can increase the traffic in your gallery and online channels by providing exceptional art buying experiences, before, during, and after a sale.  It is time to modernize the gallery buying experience to meet the expectations of art lovers visiting or buying art from your gallery.

6 Quick Tips for Closing a Gallery Sale

Selling may not come naturally to you.  Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling.  Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.

If you are already a Gallery Fuel Member, these are good to read as well. 

How to Sell Art as a Multichannel Collector Experience 

In this article, let’s look at the key elements of an art gallery multichannel sales strategy.   All your sales and marketing channels should enable buyers to shop easily and move between your different sales channels, online and off.

The Art Collector’s Perspective for Buying Art Online 

Art galleries need to understand better what motivates and discourages collectors from purchasing artwork online. Understanding the collector’s perspective will help drive your online sales strategy.

Mastering the Sales Follow-Up for Gallery Prospective Art Buyers 

In this article, I’m going to give you a strategy that you can quickly put into practice to sell more of your artist’s work. Today you probably get leads for art sales from multiple places; in the gallery, at art fairs, and online. Every lead is an opportunity that must be pursued without being pushy.

How to Upgrade your Art Gallery’s Online Sales and Marketing Capabilities 

In this article, we will look at strategies for your art gallery to differentiate your business in the art market.  We will also explore areas where you might want to focus on online sales and marketing strategies for your gallery business this year.