In the age of digital dominance, traditional marketing methods are giving way to innovative approaches that can transform the visibility of your art gallery, artists, and exhibitions. Public Relations (PR) is indispensable for driving awareness and engagement. In this article, let's explore digital PR strategies for art galleries and how your gallery can leverage them to … [Read more...] about How Art Galleries can Leverage Digital PR Strategies
The Mindset of Gen X Art Collectors and How to Attract Them
Chances are your art gallery's most active customers and prospects are Gen X art collectors (born 1965-1980). If you have been in business for a while, your gallery's success may have been built by the baby boomers, and its future may depend on the millennials. Still, Generation X is the generation with spending power now. Do you understand how they think? Are you speaking … [Read more...] about The Mindset of Gen X Art Collectors and How to Attract Them
Turning Tourist Sales into Repeat Sales
I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries can do to boost sales when tourist seasons close. This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your gallery business. Summer in the … [Read more...] about Turning Tourist Sales into Repeat Sales
Surviving the Storm: A Guide to Running an Art Gallery in a Recession
Running an art gallery during a difficult economic climate is scary. Discretionary spending is often the first to go, and you know that hurts an art gallery business. So what does an action plan look like to ensure your art gallery survives? Churchill once said, "you should never let a good crisis go to waste". Yes… even economic uncertainty could bring opportunities with … [Read more...] about Surviving the Storm: A Guide to Running an Art Gallery in a Recession
The Role of Website Audits in Growing Your Art Gallery’s Online Presence
An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
