Establishing a strong artist personal brand is an influential yet often overlooked tool, especially for small to mid-sized galleries. This article delves into the significance of an artist's personal brand and how galleries can actively contribute to its development. By nurturing their brand, galleries can enhance sales and marketing strategies while fostering a lasting … [Read more...] about Unknown to Unforgettable: Harnessing the Artist’s Personal Brand
Modern Public Relations Strategies for Art Galleries
It's time to rethink how the approach to public relations strategies for art galleries. It's no longer just about getting adequate press coverage. A modern public relations (PR) system for art galleries blends traditional and digital news outlets. That strategy is a valuable sales and marketing tool that can significantly impact your art gallery's success. In today's … [Read more...] about Modern Public Relations Strategies for Art Galleries
From Words to Sales: Crafting a Compelling Exhibition Story to Connect with Art Buyers
Storytelling is an incredible sales and marketing tool for connecting your gallery with art buyers. Art dealers have a unique advantage in telling stories because their artists already enlighten the world with visual stories through their work. Storytelling has become a strategic marketing tool because it is a more authentic way to communicate value. People are immune to … [Read more...] about From Words to Sales: Crafting a Compelling Exhibition Story to Connect with Art Buyers
Creating Desire, Driving Sales: The Key to Selling More Art
The pressure to sell more art can be overwhelming for galleries, with bills to pay and people relying on their success. However, the traditional sales approach may not effectively connect with prospective buyers. To increase sales, galleries should shift their focus to a client-centered strategy. This approach, commonly used in luxury industries like cars and fashion, taps … [Read more...] about Creating Desire, Driving Sales: The Key to Selling More Art
Storytelling on Social Media to Find New Art Collectors
One of the most compelling social media strategies for an art gallery business is storytelling. It's almost an art form on its own. When mastered consistently across all your sales and marketing channels, it will impact your gallery's entire public relations strategy, from your exhibition messaging to your social media presence. As a social media marketing strategy, … [Read more...] about Storytelling on Social Media to Find New Art Collectors
