Your art gallery content marketing is essential for increasing awareness about your artists. You likely have several marketing channels to get your messages out into the world – email newsletter, multiple social media, website updates, blog, etc. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each … [Read more...] about Workbook: Content Marketing Annual Planner
From Subscribers to Collectors: Building Relationships from Email Addresses
In the world of art galleries, building relationships with mailing list subscribers and prospective art collectors is essential for long-term success. One invaluable strategy that often goes overlooked is implementing an email nurture sequence. In this blog post, we will explore why this approach is crucial and provide actionable insights for art gallery businesses to leverage … [Read more...] about From Subscribers to Collectors: Building Relationships from Email Addresses
Crafting a Compelling Value Proposition for Art Collectors: A Roadmap to Distinction
Is your art gallery's value proposition effectively resonating with potential art collectors? In the ever-evolving landscape of the art world, your gallery's unique value proposition is pivotal in attracting collectors and setting you apart from your competitors. It serves as a compass, assuring collectors that investing in artwork from your gallery will provide them with the … [Read more...] about Crafting a Compelling Value Proposition for Art Collectors: A Roadmap to Distinction
From Theft to Natural Disasters: Understanding the Risks and Importance of Art Gallery Insurance
Art galleries are a hub for creativity and inspiration, but they also come with their own set of risks. From theft to natural disasters, there are many potential hazards that can threaten the safety of your art gallery and livelihood of your staff and artists. That's why it's important to have the proper insurance coverage that protects your business from these risks. In … [Read more...] about From Theft to Natural Disasters: Understanding the Risks and Importance of Art Gallery Insurance
Optimize your Art Gallery’s Instagram Marketing
Instagram has become the art world darling for social media marketing due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform and continue doing creative and compelling things to attract their audience. In this article, let’s explore how to strengthen your art … [Read more...] about Optimize your Art Gallery’s Instagram Marketing
