The current art gallery business model has many shortcomings that conflict with the way today's art buyers want to discover and experience art. It is inspiring for me to see so many galleries stepping outside of their comfort zone and innovating with technology and collaborations. Amazing things are happening. To help my Gallery Fuel members, I spend a lot of time … [Read more...] about Future Possibilities: The Art Gallery Business Model and Operational Structure
Creating an Art Gallery Social Media Strategy
Your art gallery's social media marketing strategy is a big part of how you find new art buyers and stay in touch with your collectors and artists. Now might be a good time to reassess your social media strategy in light of people's cautious views of companies on social media. I want to provide your art gallery with the best strategic steps to take toward a successful … [Read more...] about Creating an Art Gallery Social Media Strategy
Using Social Media Campaigns to Influence Art Buying
Standing out on social media can be challenging when selling a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper regarding communication styles, personalized service, and how they make decisions. This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s … [Read more...] about Using Social Media Campaigns to Influence Art Buying
Gallery/Artist Social Media Collaboration: Strategies for Success
When an art gallery and its artists join forces in marketing, the results can be truly transformative. In this article, we examine the strategies that can be implemented to create a successful collaborative campaign that increases engagement with gallery followers and strengthens relationships with your artists. From sharing behind-the-scenes stories to setting clear … [Read more...] about Gallery/Artist Social Media Collaboration: Strategies for Success
How to Optimize your Art Gallery’s SEO with Google Business Profile
If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about How to Optimize your Art Gallery’s SEO with Google Business Profile
