How do you feel about your art gallery's email marketing strategy? It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy
Art Gallery Business Model: Embracing Change for Future Success
The current art gallery business model has many shortcomings that conflict with how today's art buyers expect to do business. Let's talk about your art gallery's future, so you can be prepared. A few pioneering galleries are stepping outside the white cube to experiment with new ways to present their artists and increase awareness about their gallery programs. These … [Read more...] about Art Gallery Business Model: Embracing Change for Future Success
Art Gallery Business Management Software: Trends Reflect Today’s Buying Habits
I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries and frame shops are looking for in art gallery business management software today. This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your … [Read more...] about Art Gallery Business Management Software: Trends Reflect Today’s Buying Habits
Is Your Art Gallery Program Still Relevant to Art Buyers?
Your art gallery program helps define your business to potential collectors. It highlights your expertise in a particular niche and is a forum to share and educate others about the art and business values you are so passionate about. Because taste in art changes as quickly as fashion trends, a strong gallery program is an essential tool for staying relevant in your … [Read more...] about Is Your Art Gallery Program Still Relevant to Art Buyers?
Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
This year could potentially be the most successful one for your art gallery. I'm sure you have high hopes not only for this year but also for your art gallery's long-term future. In order to achieve your business goals, it is crucial to equip yourself with the right tools and mindset. Your execution of plans should be just as strong as your vision for the business, staff, … [Read more...] about Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
