If you want to create stronger stability for your art gallery business, you need a plan. With a comprehensive annual business plan outlined, you can tackle anything the crazy art world throws at you – including more change. This workbook includes: Year-End Review Worksheets Annual Goal Planning Quarterly Goals and Actions Sales Tracking for Gallery … [Read more...] about Workbook: Art Gallery Annual Planning
Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing plays an enormous role in attracting new, qualified art buyers. Increasing awareness of your artists' work is done through many different channels. Most of these channels require a part of your gallery's marketing budget to maximize your reach to your ideal target audience. You must look at marketing as an essential investment, but you also want to invest … [Read more...] about Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing Your Art Gallery with Facebook Ads
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business, and Facebook has made many significant changes to make running ads on their platform a valuable marketing strategy for luxury products, such as art. In this article, let's explore advertising options that might make you think differently … [Read more...] about Marketing Your Art Gallery with Facebook Ads
Social Media Strategies for Art Galleries During the Holidays
Does your art gallery count on a revenue boost from holiday sales? In that case, you should be implementing your seasonal marketing strategy to catch the eyes of collectors, both new and old, by late September or early October. In this article, let's explore how to create an art gallery holiday social media strategy for this critical shopping season. With a possible … [Read more...] about Social Media Strategies for Art Galleries During the Holidays
How Art Galleries Can Prepare for the Holiday Season
We all know that there is never enough time to get it all done. The added pressures of the holidays make planning and preparations all the more critical. October is the time for art galleries to prepare for the holiday season by getting organized, so November and December can be sales focused. Here are some planning tasks and ideas that you can incorporate into your art … [Read more...] about How Art Galleries Can Prepare for the Holiday Season
