The art world is undergoing a remarkable transformation, offering collectors an array of choices to acquire art that resonates with their preferences. However, the deciding factor often hinges on the buying experience itself – a facet that is intricately interwoven with the journey your art gallery provides. Collectors have more choices than ever for how and where they … [Read more...] about How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Building Your Art Gallery’s Digital Marketing Foundation
This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about Building Your Art Gallery’s Digital Marketing Foundation
Checklist: Art Gallery Online Sales Strategy
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing, and the key messages you want to communicate to viewers. Using a tool such as this will help ensure that your videos align with your art gallery’s brand and company mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Writing gallery sales letters or emails is a common task, whether you're responding to price requests, introducing clients to new artwork, or proposing installations in commercial spaces. These letters are crucial for making sales, and there's a trick to structuring your message effectively to capture the recipient's attention and appeal to their emotions. In this article, … [Read more...] about From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
