One frustration I often hear from my clients when it comes to social media is that they don't get many sales leads from their posts. Likes and comments are great, but you put a lot of time and effort into social media, hoping it will lead to inquiries and boost online sales. By grasping the psychological factors that often drive social shopping, your gallery can possibly boost … [Read more...] about Social Shopping Psychology and Your Art Gallery’s Online Sales
Driving Art Gallery Growth: The Role of Vision Statements
Your passion for art developed at some point, leading you to work in a gallery. It also helped shape the vision for the gallery you are in today. This vision is crucial to your gallery's business plan and growth strategy. How do your passion and vision show up in the gallery? Are they driving growth through leadership in the gallery business? Let's explore how a vision … [Read more...] about Driving Art Gallery Growth: The Role of Vision Statements
Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Art galleries face the challenge of staying relevant, innovating, and competing in a crowded art world. As technological advancements and roller coaster market dynamics reshape the business landscape, galleries must look beyond traditional boundaries to thrive. One strategy is hiring leaders, sales, and marketing professionals outside the art world. Bringing an injection of … [Read more...] about Is Your Art Gallery’s Hiring Strategy A Catalyst for Innovation?
Is Your Art Gallery’s Instagram Strategy Getting Results?
Instagram offers so many opportunities for art galleries, making it a must for your marketing strategy. Instagram is one of the most visual platforms an art gallery can use to engage artists and collectors on the social media circus. It also helps build relationships with new artists and collaborative partners. In this article, let's explore some tips to help you get the … [Read more...] about Is Your Art Gallery’s Instagram Strategy Getting Results?
Engaging Art Buyers with Experiential Marketing
Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing
