Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
How to Craft Stories to Attract New Art Buyers
Stories are essential sales and marketing tools your art gallery can use to attract new art buyers. Some of the most successful companies in business today owe their sales success to the stories they tell to make a genuine connection between their products and customers. Who has more interesting stories to tell than art galleries? Nobody. Gallerists and artists have … [Read more...] about How to Craft Stories to Attract New Art Buyers
Creating an Art Gallery Video Marketing Strategy
Does your art gallery create videos to promote your artists and educate buyers? This article aims to provide you with information to fuel your art gallery’s video marketing strategy. We will talk about the SEO benefits and how best to plan the pre and post-production elements to make your videos a solid sales and marketing tool for your gallery business. Video integration … [Read more...] about Creating an Art Gallery Video Marketing Strategy
Social Media Trends Essential for an Art Gallery Marketing Strategy
Your art gallery's social media marketing goals are likely to find new art buyers, increase exposure for your artist's work, promote gallery events, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators. Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its … [Read more...] about Social Media Trends Essential for an Art Gallery Marketing Strategy
The Art Walk: Gallery Asset or Missed Opportunity
Art walks and gallery weekends can now be found in cities large and small. There are ways that many galleries are missing out on opportunities to find new art collectors and generate future art sales. Is your art gallery business missing out? For the public, it’s a fun night out with friends. For a gallery business, art walks have proven to be a great way to increase foot … [Read more...] about The Art Walk: Gallery Asset or Missed Opportunity
