Opening a brand-new art gallery is an exciting and scary endeavor. To get off to a strong start, you must get the word out that you are open for business and what you have to offer. Marketing a new art gallery is a vital area to invest in at the very beginning, but where to start? I want to share the five marketing initiatives I recommend you prioritize in this article. … [Read more...] about Five Priorities for Marketing a New Art Gallery
Modernize your Gallery’s Buying Experience
Let's look at how you can boost art sales by offering exceptional art collector buying experiences before, during, and after a purchase. Affluent collectors, who have various options for acquiring artwork, place a high value on a memorable buying experience. Is it time to modernize your art gallery's buyer experience? Outstanding service and relevant information to help … [Read more...] about Modernize your Gallery’s Buying Experience
LinkedIn Strategies for Art Galleries to Attract Collectors
Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery's name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new … [Read more...] about LinkedIn Strategies for Art Galleries to Attract Collectors
Planning and Preparing Your Gallery for Art Fair Success
Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
Building Bridges: Connecting Artists with Museum Opportunities
Your art gallery plays a vital role in nurturing and promoting your artist's work, helping to accelerate their career with notable achievements and recognition from the art world. Finding the best path to get gallery artists into museums can be a mystery. Being featured in a museum exhibition is often the holy grail of achievements for artists at any stage of their career. … [Read more...] about Building Bridges: Connecting Artists with Museum Opportunities
