It is essential to regularly reflect on the state of your art gallery business and look forward to what you want it to look like in three to five years. Here I want to talk about some recent trends you, as a small gallery, may wish to consider as you plan the priorities for your art gallery business development. Running a gallery with a small staff often means your … [Read more...] about Priorities for Today’s Art Gallery Business Development
Reaching Gen X Art Collectors: Leveraging the Personal Touch of Direct Mail
For a long time now, art gallery marketing has been all about digital channels, such as SEO, social media, and email marketing. If you are concerned your marketing might get a little stale or diluted with other digital competition, you could shake things up with old-fashioned direct mail. In this article, we will discuss how direct mail marketing can do that for art galleries … [Read more...] about Reaching Gen X Art Collectors: Leveraging the Personal Touch of Direct Mail
Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
As a small art gallery owner, you may believe that generosity in business is only for big corporations. It can actually be part of a brand strategy and help your gallery resonate better with potential buyers. It's a way to show that you have shared values and can help reduce barriers of intimidation. In this article, let's look at how you can infuse generosity into your … [Read more...] about Generosity as a Brand Strategy: Standing Out in the Art Gallery Industry
Synchronizing Branding and Marketing: Strategies for Art Galleries
Knowing the difference between branding and marketing can significantly impact your art gallery's success. Sometimes, an art gallery's brand can become lost in marketing efforts and not be as effective as you need it to be. Synchronizing branding and marketing is essential for your business growth and success. In this article, let's define the difference between marketing … [Read more...] about Synchronizing Branding and Marketing: Strategies for Art Galleries
Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
Is your lead generation strategy or process for finding art collectors current? Art collectors are everywhere, and you have to find the best way to attract and engage with them. But that is easier said than done – right? There is more to finding new art collectors than adding art fairs to your schedule. Networking in person with a fresh approach and implementing good … [Read more...] about Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
