Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing
Art Buying Experience
Modernize your Gallery’s Buying Experience
Let's look at how you can boost art sales by offering exceptional art collector buying experiences before, during, and after a purchase. Affluent collectors, who have various options for acquiring artwork, place a high value on a memorable buying experience. Is it time to modernize your art gallery's buyer experience? Outstanding service and relevant information to help … [Read more...] about Modernize your Gallery’s Buying Experience
Guidelines for Writing More Engaging Art Exhibition Wall Labels
Do you find it more challenging to get gallery visitors to slow down and really make a connection with the art on the walls? There is so much more competition and channels to see art these days. How do you stand out and make looking a more engaging experience? Art exhibition labels. The wall labels you create for artwork are a perfect opportunity to make a more … [Read more...] about Guidelines for Writing More Engaging Art Exhibition Wall Labels
Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
Declining foot traffic continues to be a problem for art galleries, as everyone enjoys the ease of discovering art and buying it online. I think we all agree that art is better viewed in person. So, how can your gallery pivot to get people through the door again? Here, I will discuss some observations about how people like to experience art today in our post-pandemic world … [Read more...] about Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
Art Fair Planning and Strategies for Galleries
Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards. Being creative with lead-generating strategies can also provide valuable insights for other gallery marketing initiatives. In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the … [Read more...] about Art Fair Planning and Strategies for Galleries
