Finding ways to increase engagement with the gallery is important to the bottom line, so it is worth making it a significant part of your art gallery's marketing strategy. Now, you must work harder to get people to engage in the digital environment, as it seems fewer people are willing to come to the gallery in person. Engaging with your gallery goes beyond mere interaction; … [Read more...] about Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
Email Marketing
Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
As an art gallery navigating the digital landscape, your email newsletter plays a pivotal role in connecting with your audience, promoting exhibitions, and building lasting relationships with your collectors and prospects. However, with overflowing inboxes and limited attention spans, getting recipients to open and engage with your newsletters can be quite the challenge. In … [Read more...] about Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
Workbook: Content Marketing Annual Planner
Your art gallery content marketing is essential for increasing awareness about your artists. You likely have several marketing channels to get your messages out into the world – email newsletter, multiple social media, website updates, blog, etc. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each … [Read more...] about Workbook: Content Marketing Annual Planner
From Subscribers to Collectors: Building Relationships from Email Addresses
In the world of art galleries, building relationships with mailing list subscribers and prospective art collectors is essential for long-term success. One invaluable strategy that often goes overlooked is implementing an email nurture sequence. In this blog post, we will explore why this approach is crucial and provide actionable insights for art gallery businesses to leverage … [Read more...] about From Subscribers to Collectors: Building Relationships from Email Addresses
Perfecting your Art Gallery’s Email Marketing Strategy
How do you feel about your art gallery's email marketing strategy? It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy
