How do you feel about your art gallery's email marketing strategy?  It's a powerful tool for your gallery to attract new art buyers and turn them into repeat patrons of your artist's work. To keep up with changing buyer preferences, your gallery's email newsletter as a sales and marketing tool must evolve. Fortunately, recent innovations in email marketing and content creation … [Read more...] about Perfecting your Art Gallery’s Email Marketing Strategy

Your art gallery newsletter is undoubtedly a vital part of your marketing.  Here, let's explore some of the most common problems with gallery newsletters and how to fix them. I am on A LOT of gallery mailing lists to stay on top of trends that I see, specifically in gallery email marketing.  As email marketing providers have made it much easier to do it right, I still see so … [Read more...] about Solving Common Problems with Your Art Gallery Newsletter