Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
Gallery Events and Foot Traffic
Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
Declining foot traffic continues to be a problem for art galleries, as everyone enjoys the ease of discovering art and buying it online. I think we all agree that art is better viewed in person. So, how can your gallery pivot to get people through the door again? Here, I will discuss some observations about how people like to experience art today in our post-pandemic world … [Read more...] about Transforming Art Gallery Engagement Strategies to Boost Foot Traffic
Gallery Exhibition Planning Workbook
This workbook provides an exhibition planner worksheet to help you create structure and optimize the show experience for artists, staff, and art buyers. The planner includes defining goals, outlining talking points for sales and marketing messages, and planning timelines starting at three months prior to opening night for in-person and online-only exhibitions. Additionally, … [Read more...] about Gallery Exhibition Planning Workbook
Template: Gallery Event Report
How to Market your Gallery Event with Purpose and Value
Here let’s talk about marketing your art gallery events and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages … [Read more...] about How to Market your Gallery Event with Purpose and Value
