Selling fine art requires unique skills that differ from those in other industries. After all, art is a luxury, which makes the sales conversation different. Art is profoundly personal and evokes strong emotions, making it essential for gallery sales associates to connect with these aspects to close a sale effectively. To achieve this, honing soft selling skills is … [Read more...] about Red Dots on Gallery Walls: How to Develop Soft Sales Skills
Fine Art Sales Strategy
Modernize your Gallery’s Buying Experience
Let's look at how you can boost art sales by offering exceptional art collector buying experiences before, during, and after a purchase. Affluent collectors, who have various options for acquiring artwork, place a high value on a memorable buying experience. Is it time to modernize your art gallery's buyer experience? Outstanding service and relevant information to help … [Read more...] about Modernize your Gallery’s Buying Experience
Planning and Preparing Your Gallery for Art Fair Success
Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
How to Create an Integrated Online-Offline Experience for Art Buyers
Art galleries must strategically develop their online sales strategies to integrate and complement the face-to-face experience art collectors would have in the brick-and-mortar gallery. Integrating your gallery's online and offline marketing strategies will make your brand message more consistent. An integrated strategy will also better encourage art buyers to act than treating … [Read more...] about How to Create an Integrated Online-Offline Experience for Art Buyers
Navigating Pitfalls in an Art Gallery Sales Strategy
Your top priority is increasing art sales and revenue. Your art gallery needs a sales strategy designed to succeed. You want to choose a sales planning approach that aligns with your gallery's sales and business goals, as there is no one-size-fits-all solution. Flexibility and the ability to adjust your sales strategy based on feedback from your whole gallery team are also … [Read more...] about Navigating Pitfalls in an Art Gallery Sales Strategy