Showing your artists at art fairs has become a proven strategy to position the gallery and artists in front of new audiences. Are they suitable for your art gallery business strategy? Your art gallery's success will depend to some extent on your planning and preparing for an art fair. Let’s look at how your gallery business can make the most of art fair opportunities to … [Read more...] about Planning and Preparing Your Gallery for Art Fair Success
Fine Art Sales Strategy
How to Create an Integrated Online-Offline Experience for Art Buyers
Art galleries must strategically develop their online sales strategies to integrate and complement the face-to-face experience art collectors would have in the brick-and-mortar gallery. Integrating your gallery's online and offline marketing strategies will make your brand message more consistent. An integrated strategy will also better encourage art buyers to act than treating … [Read more...] about How to Create an Integrated Online-Offline Experience for Art Buyers
Navigating Pitfalls in an Art Gallery Sales Strategy
Your top priority is increasing art sales and revenue. Your art gallery needs a sales strategy designed to succeed. You want to choose a sales planning approach that aligns with your gallery's sales and business goals, as there is no one-size-fits-all solution. Flexibility and the ability to adjust your sales strategy based on feedback from your whole gallery team are also … [Read more...] about Navigating Pitfalls in an Art Gallery Sales Strategy
Checklist: Art Gallery Online Sales Strategy
Develop your art gallery's online sales strategies to align with art buyers' evolving needs and expectations. With collector confidence in acquiring art online surging and driven by rapid technological advancements, you want to optimize your digital sales channels regularly. In this article, let me help you get organized and give you a simple checklist to optimize your … [Read more...] about Checklist: Art Gallery Online Sales Strategy
Sales Skills: Essential Training for Gallery Sales Associates
Good art speaks for itself. Well.... Sometimes, but that's not the same as it sells itself. Good art will draw in potential buyers, but selling fine art takes certain skills that will come naturally to some and need nurturing in others. This article will highlight some essential skills your gallery sales staff must have to sell a luxury like fine art to today’s art … [Read more...] about Sales Skills: Essential Training for Gallery Sales Associates
