Art galleries have been exploring innovative approaches to revamp various aspects of gallery management to adapt to the ever-changing art market. You are not alone if you are uncertain where to direct your efforts next to reinvent your gallery business and align it with your future goals. The future may seem uncertain, especially considering the unique circumstances of your … [Read more...] about Reinventing Your Gallery Business: Lessons from the Past, Technologies of the Future
Fine Art Sales Strategy
Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
Is your lead generation strategy or process for finding art collectors current? Art collectors are everywhere, and you have to find the best way to attract and engage with them. But that is easier said than done – right? There is more to finding new art collectors than adding art fairs to your schedule. Networking in person with a fresh approach and implementing good … [Read more...] about Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
Selling Art Online: Insights and Strategies for Galleries
You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Turning Tourist Sales into Repeat Sales
I often contribute to Art World News and I wanted to share with you one of their articles about what art galleries can do to boost sales when tourist seasons close. This article was written by Koleen Kaffan, who is Editor in Chief of Art World News and offers some excellent insights that I hope will help you make the best decisions for your gallery business. Summer in the … [Read more...] about Turning Tourist Sales into Repeat Sales
