Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Fine Art Sales Strategy
Mastering the Follow-Up for Art Gallery Sales Leads
Does fear prevent you from effectively following up with leads for your gallery's collectors? The follow-up process is crucial, and often where I see a lot of gallery sales associates fail. Let's get into that now. While we love it when someone sees a piece - falls in love, and buys on the spot, most sales require anywhere from three to five contacts before closing. … [Read more...] about Mastering the Follow-Up for Art Gallery Sales Leads
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
Increasing Corporate Art Sales
As part of your gallery's business evolution, finding new ways to market and sell your artists' work is crucial. If most of your sales come from private collectors, then increasing corporate art sales and commercial consulting could be an excellent way to grow your business. The benefits of adding this service to your gallery's offering include providing a new source of … [Read more...] about Increasing Corporate Art Sales
Selling Fine Art: Overcoming Price Objections
Overcoming price objections is imperative in this business. Inquiries for artworks in the gallery have the possibility to lift your professional soul because they could be a sale. Those that do not lead to closing a sale can scar your motivation as a gallerist. It is easy to start to assume, perhaps unconsciously, most inquiries are not serious. One of the most common … [Read more...] about Selling Fine Art: Overcoming Price Objections
