Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing
Gallery Marketing
Five Priorities for Marketing a New Art Gallery
Opening a brand-new art gallery is an exciting and scary endeavor. To get off to a strong start, you must get the word out that you are open for business and what you have to offer. Marketing a new art gallery is a vital area to invest in at the very beginning, but where to start? I want to share the five marketing initiatives I recommend you prioritize in this article. … [Read more...] about Five Priorities for Marketing a New Art Gallery
LinkedIn Strategies for Art Galleries to Attract Collectors
Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery's name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new … [Read more...] about LinkedIn Strategies for Art Galleries to Attract Collectors
How to Create an Integrated Online-Offline Experience for Art Buyers
Art galleries must strategically develop their online sales strategies to integrate and complement the face-to-face experience art collectors would have in the brick-and-mortar gallery. Integrating your gallery's online and offline marketing strategies will make your brand message more consistent. An integrated strategy will also better encourage art buyers to act than treating … [Read more...] about How to Create an Integrated Online-Offline Experience for Art Buyers
Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
Finding ways to increase engagement with the gallery is important to the bottom line, so it is worth making it a significant part of your art gallery's marketing strategy. Now, you must work harder to get people to engage in the digital environment, as it seems fewer people are willing to come to the gallery in person. Engaging with your gallery goes beyond mere interaction; … [Read more...] about Building Meaningful Connections: Tips to Increase Engagement with Your Gallery
