Gallery Fuel

Fueling Art Gallery Business

 

 

Fueling Art Gallery Success, One Strategy at a Time.

Gallery Marketing

Digital Marketing Trends Your Art Gallery Should Not Ignore

Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships.  These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore

A Step by Step Guide: How to Establish Gallery Value in the Minds of Art Collectors

    Your art gallery’s value proposition is the foundation for sales and marketing efforts and the overall customer experience. This step-by-step guide to help you evaluate and communicate the value your gallery offers to collectors, artists and the community you serve.  After you have completed all the steps outlined here, you will be the master of: … [Read more...] about A Step by Step Guide: How to Establish Gallery Value in the Minds of Art Collectors

Common Missed Opportunities of Art Gallery Websites

I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool.  A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites