As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand … [Read more...] about Your Gallery’s Brand Position: Friend or Foe
Gallery Marketing
Gallery Publicity: Big Bang, Small Bucks
Do you struggle to get gallery publicity? The practice of public relations is one of the most misunderstood elements of marketing; yet, it can be one of the most influential to the overall success of your gallery and the artists you represent. Public relations, if executed consistently and strategically, can help an unknown gallery transform into a trusted art resource. … [Read more...] about Gallery Publicity: Big Bang, Small Bucks
