An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
Gallery Marketing
Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
As an art gallery navigating the digital landscape, your email newsletter plays a pivotal role in connecting with your audience, promoting exhibitions, and building lasting relationships with your collectors and prospects. However, with overflowing inboxes and limited attention spans, getting recipients to open and engage with your newsletters can be quite the challenge. In … [Read more...] about Boosting Newsletter Open Rates: Strategies and Best Practices for Art Galleries
Unknown to Unforgettable: Harnessing the Artist’s Personal Brand
Establishing a strong artist personal brand is an influential yet often overlooked tool, especially for small to mid-sized galleries. This article delves into the significance of an artist's personal brand and how galleries can actively contribute to its development. By nurturing their brand, galleries can enhance sales and marketing strategies while fostering a lasting … [Read more...] about Unknown to Unforgettable: Harnessing the Artist’s Personal Brand
Modern Public Relations Strategies for Art Galleries
It's time to rethink how the approach to public relations strategies for art galleries. It's no longer just about getting adequate press coverage. A modern public relations (PR) system for art galleries blends traditional and digital news outlets. That strategy is a valuable sales and marketing tool that can significantly impact your art gallery's success. In today's … [Read more...] about Modern Public Relations Strategies for Art Galleries
From Words to Sales: Crafting a Compelling Exhibition Story to Connect with Art Buyers
Storytelling is an incredible sales and marketing tool for connecting your gallery with art buyers. Art dealers have a unique advantage in telling stories because their artists already enlighten the world with visual stories through their work. Storytelling has become a strategic marketing tool because it is a more authentic way to communicate value. People are immune to … [Read more...] about From Words to Sales: Crafting a Compelling Exhibition Story to Connect with Art Buyers
