Every year brings opportunities to connect with new collectors and artists, sell more art, and grow the gallery's reputation as your community's cultural leader. A comprehensive and robust art gallery marketing plan is a crucial element in the growth of your business and your artists' careers. In this article, let's look at how to get organized to create your art gallery … [Read more...] about How to Create an Art Gallery Marketing Plan
Gallery Marketing
Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
Marketing plays an enormous role in attracting new, qualified art buyers. Increasing awareness of your artists' work is done through many different channels. Most of these channels require a part of your gallery's marketing budget to maximize your reach to your ideal target audience. You must look at marketing as an essential investment, but you also want to invest … [Read more...] about Investing Wisely: How to Allocate Your Art Gallery’s Marketing Budget
How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
The art world is undergoing a remarkable transformation, offering collectors an array of choices to acquire art that resonates with their preferences. However, the deciding factor often hinges on the buying experience itself – a facet that is intricately interwoven with the journey your art gallery provides. Collectors have more choices than ever for how and where they … [Read more...] about How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Building Your Art Gallery’s Digital Marketing Foundation
This guide is for those involved in marketing a fine art gallery and promoting their artists to lay the groundwork for reaching more art collectors with strong messaging and ultimately generate more gallery sales. It focuses on the five most impactful elements of digital marketing for an art gallery business. Use your gallery’s value proposition online as a more … [Read more...] about Building Your Art Gallery’s Digital Marketing Foundation
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing, and the key messages you want to communicate to viewers. Using a tool such as this will help ensure that your videos align with your art gallery’s brand and company mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
