The art gallery's digital marketing landscape is changing rapidly, as are the expectations from your potential buyers for the kind of digital content they like to consume. It often feels like it's almost impossible to keep on top of what makes sense for a gallery business marketing strategy in the environment in which you are working. You simply can not do it all – at least … [Read more...] about Clear, Informative, and Entertaining: Key Elements of Art Gallery Digital Marketing
Gallery Marketing
How to Design an Art Gallery Referral Program
Many art galleries struggle to find new collectors for their artists' work continuously. One marketing tactic that you may not be utilizing to its fullest is an art gallery referral program. In this article, let's look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable. A single one could be worth more … [Read more...] about How to Design an Art Gallery Referral Program
Solving Common Problems with Your Art Gallery Newsletter
Your art gallery newsletter is undoubtedly a vital part of your marketing. Here, let's explore some of the most common problems with gallery newsletters and how to fix them. I am on A LOT of gallery mailing lists to stay on top of trends that I see, specifically in gallery email marketing. As email marketing providers have made it much easier to do it right, I still see so … [Read more...] about Solving Common Problems with Your Art Gallery Newsletter
Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Now that people are more comfortable shopping online for luxury items such as art, investing in your gallery business to enhance your gallery's online sales and marketing skills is a smart strategy. You will need the right tools and skills to optimize your art gallery's online presence to attract new art buyers and close more sales. The best place to start is refining and … [Read more...] about Building Connections: Upgrading Your Art Gallery’s Online Capabilities
Art Gallery Marketing Checklist for the Holidays
The holidays can get completely overwhelming. Use this art gallery marketing checklist to develop your holiday marketing campaign. Copy it. Add to it. Customize it to your needs. Email Communications Define your plan for email communication, timing, and messaging that is attention-grabbing, entertaining, and informative. During the holiday shopping season, you will … [Read more...] about Art Gallery Marketing Checklist for the Holidays
