QR codes are an art gallery marketing tool that should be in your toolkit. In the art industry, particularly for small art galleries, technology has typically played a minor role in marketing efforts because of limited time, staff, and financing. Well… That is all changing now as the use of tech becomes a vital part of a gallery’s sales and marketing strategy. QR codes … [Read more...] about QR Codes: Back in Art Gallery Digital Marketing
Gallery Marketing
Find New Art Collectors for your Gallery’s Artists with an Active Blog
One of the primary challenges art gallery owners talk to me about is how to find new art collectors. With more buyers online, content marketing is one of the most effective strategies for getting noticed by collectors. The humble blog continues to be a big part of an art gallery's content marketing success. Establishing a blog could be an excellent tool for attracting new … [Read more...] about Find New Art Collectors for your Gallery’s Artists with an Active Blog
Digital Marketing and Sales Trends that Matter to an Art Gallery Business
Sales and marketing trends change fast as technology is developed and client demands become...., well, more demanding. Let's look at some top trends in art gallery digital marketing, social media and sales that matter most to a gallery business. Should you incorporate these trends into your gallery's strategy or not, it's helpful to know about them so you can make the … [Read more...] about Digital Marketing and Sales Trends that Matter to an Art Gallery Business
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
How to Market your Gallery Event with Purpose and Value
Here let’s talk about marketing your art gallery events and look at how focusing on purpose, and attendee value can kick your marketing message up a notch. These two critical elements are often lost in event communications to art buyers. While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages … [Read more...] about How to Market your Gallery Event with Purpose and Value
