… [Read more...] about Checklist: Art Gallery Online Sales Strategy
Online Sales
The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
Art galleries must know what motivates and discourages collectors from buying art online. Understanding the collector's perspective will help drive your online art gallery sales strategy. To help gain insight, survey your collector base and tap into collector surveys that various organizations conduct annually. What the Data Says about the Online Art Market Today, … [Read more...] about The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
The Power of Persuasive Writing: Attracting New Art Collectors Online
Persuasive writing on the web is essential for your gallery business to find new art collectors online. Here, we will explore writing techniques to make your gallery website a more powerful marketing and sales tool. Compelling and web-friendly text makes a notable difference in persuading someone to contact the gallery, purchase art, or attend a show. People do not read … [Read more...] about The Power of Persuasive Writing: Attracting New Art Collectors Online
Virtual Art Gallery Presentation Room- Best Practices
The virtual art gallery presentation room is an incredible sales tool. It's intimate. It's focused. It's controlled. How can you recreate a similar experience virtually? In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology. Let's talk about how to prepare and design a fun and meaningful … [Read more...] about Virtual Art Gallery Presentation Room- Best Practices
