The current art gallery business model has many shortcomings that conflict with how today's art buyers expect to do business. Let's talk about your art gallery's future, so you can be prepared. A few pioneering galleries are stepping outside the white cube to experiment with new ways to present their artists and increase awareness about their gallery programs. These … [Read more...] about Art Gallery Business Model: Embracing Change for Future Success
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Is Your Art Gallery Program Still Relevant to Art Buyers?
Your art gallery program helps define your business to potential collectors. It highlights your expertise in a particular niche and is a forum to share and educate others about the art and business values you are so passionate about. Because taste in art changes as quickly as fashion trends, a strong gallery program is an essential tool for staying relevant in your … [Read more...] about Is Your Art Gallery Program Still Relevant to Art Buyers?
Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
This year could potentially be the most successful one for your art gallery. I'm sure you have high hopes not only for this year but also for your art gallery's long-term future. In order to achieve your business goals, it is crucial to equip yourself with the right tools and mindset. Your execution of plans should be just as strong as your vision for the business, staff, … [Read more...] about Empowering Your Art Gallery’s Future: Setting Goals and Planning for Success
Art Gallery Sales Plan: Begin with the Foundation
An art gallery sales plan is a strategic and tactical plan for acquiring new art buyers and growing revenue. Here I will focus on establishing the foundation of an art gallery sales plan before creating the sales strategy element of the plan. This critical step is often overlooked in the sales planning process but can greatly impact how effectively the plan works. The … [Read more...] about Art Gallery Sales Plan: Begin with the Foundation
Marketing Your Art Gallery with Facebook Ads
Marketing your art gallery with Facebook ads used to be not worth the time or money. Advertising on social media has become big business, and Facebook has made many significant changes to make running ads on their platform a valuable marketing strategy for luxury products, such as art. In this article, let's explore advertising options that might make you think differently … [Read more...] about Marketing Your Art Gallery with Facebook Ads
