To increase revenue for your fine-art gallery, a solid annual sales plan is a must, and yet few art dealers take the time to put such a plan into writing. A gallery sales plan will help keep you, and your staff focused and organized. By sharing the overall strategy with your artists, you will increase their confidence in their relationship with your gallery. Factors that Play … [Read more...] about (updated) An Art Dealer’s Secret Weapon: The Sales Plan
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How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
The art world is undergoing a remarkable transformation, offering collectors an array of choices to acquire art that resonates with their preferences. However, the deciding factor often hinges on the buying experience itself – a facet that is intricately interwoven with the journey your art gallery provides. Collectors have more choices than ever for how and where they … [Read more...] about How to Create an Art Buyer’s Journey to Increase Sales and Loyalty
Adding an Art Gallery Business Partner – Pros and Cons
Have you ever considered bringing someone in as an art gallery business partner to work with you? Perhaps you run your gallery on your own right now, but you wonder if having a partner to share the responsibilities or bring a new strength into the business would be a good move. Maybe you are planning to open a gallery and working through how best to structure your … [Read more...] about Adding an Art Gallery Business Partner – Pros and Cons
From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
Writing gallery sales letters or emails is a common task, whether you're responding to price requests, introducing clients to new artwork, or proposing installations in commercial spaces. These letters are crucial for making sales, and there's a trick to structuring your message effectively to capture the recipient's attention and appeal to their emotions. In this article, … [Read more...] about From Silence to Sales: How to Write Compelling Gallery Sales Letters that Get Results
The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
Art galleries must know what motivates and discourages collectors from buying art online. Understanding the collector's perspective will help drive your online art gallery sales strategy. To help gain insight, survey your collector base and tap into collector surveys that various organizations conduct annually. What the Data Says about the Online Art Market Today, … [Read more...] about The Online Art Collector’s Perspective and Your Gallery’s Sales Strategy
