The debate about whether to publish prices for artworks online and on gallery walls has been going on for years. Art dealers still seem pretty well divided on the issue, but since having a solid online sales strategy has become more important, let's look at this issue more closely. Being shut down during the pandemic has meant sales need to happen online, and buyers want to … [Read more...] about Reasons for Publishing Art Pricing and Test Strategies
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Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
How to Craft Stories to Attract New Art Buyers
Stories are essential sales and marketing tools your art gallery can use to attract new art buyers. Some of the most successful companies in business today owe their sales success to the stories they tell to make a genuine connection between their products and customers. Who has more interesting stories to tell than art galleries? Nobody. Gallerists and artists have … [Read more...] about How to Craft Stories to Attract New Art Buyers
Social Media Trends Essential for an Art Gallery Marketing Strategy
Your art gallery's social media marketing goals are likely to find new art buyers, increase exposure for your artist's work, promote gallery events, and create meaningful relationships with collectors, journalists, fair organizers, and museum curators. Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its … [Read more...] about Social Media Trends Essential for an Art Gallery Marketing Strategy
How to Create a Productive Gallery – Art Advisor Partnership
Art advisors can be a valuable partner to both collectors and your gallery business. As with many players working in the art world today, there are good and bad art advisors. Here I want to talk about: What to look for in an art advisor Recommendations for creating a gallery policy for working with them How to set expectations Maintain a productive working … [Read more...] about How to Create a Productive Gallery – Art Advisor Partnership
