Many art galleries struggle to find new collectors for their artists' work continuously. One marketing tactic that you may not be utilizing to its fullest is an art gallery referral program. In this article, let's look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable. A single one could be worth more … [Read more...] about How to Design an Art Gallery Referral Program
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Providing a Gallery Art Buying Experience for Contemporary Collectors
A competitive advantage in today's art world will come from sellers who provide the best buying experience. In this article, I want to fuel the ways you increase traffic to your gallery and online by upping your game and providing a gallery art-buying experience. The experience of buying art is as much about passion and lifestyle as functionality in decor. That element of … [Read more...] about Providing a Gallery Art Buying Experience for Contemporary Collectors
How to conduct a mid-year review of your gallery business
Is business going as you planned at the beginning of the year? To help you stay on track completing all your goals for the gallery, let’s talk about how to conduct a mid-year review for your art gallery business. When you commit time to this most worthy exercise, you will find it injects renewed energy into your planning process. It also makes updating your gallery’s … [Read more...] about How to conduct a mid-year review of your gallery business
Marketing your Art Gallery on Instagram with the Guides Feature
Instagram Guides is a fantastic feature that I think has a lot of potential for increasing awareness about your art gallery, exhibitions, and artists. The social media platform is already becoming a first point of contact with your gallery for many of your target art buyers. Guides really make marketing your art gallery on Instagram an even more powerful tool. This … [Read more...] about Marketing your Art Gallery on Instagram with the Guides Feature
Solving Common Problems with Your Art Gallery Newsletter
Your art gallery newsletter is undoubtedly a vital part of your marketing. Here, let's explore some of the most common problems with gallery newsletters and how to fix them. I am on A LOT of gallery mailing lists to stay on top of trends that I see, specifically in gallery email marketing. As email marketing providers have made it much easier to do it right, I still see so … [Read more...] about Solving Common Problems with Your Art Gallery Newsletter
