Let's look at some top trends in digital marketing that matter most to a gallery business to establish trust, attract new art collectors and nurture client relationships. These trends really can no longer be ignored. There are three overwhelmingly clear themes when it comes to creating a digital marketing strategy that will meet today’s consumer demands. Value to the … [Read more...] about Digital Marketing Trends Your Art Gallery Should Not Ignore
Premium Fuel
Optimizing your Art Gallery Website for Mobile
Optimizing your gallery’s website for mobile devices is more critical than ever now if you care about SEO. It goes beyond keywords and meta tags. Mobile SEO must also consider the overall viewing experience on smaller screens. Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve … [Read more...] about Optimizing your Art Gallery Website for Mobile
Selling Fine Art: Overcoming Price Objections
Overcoming price objections is imperative in this business. Inquiries for artworks in the gallery have the possibility to lift your professional soul because they could be a sale. Those that do not lead to closing a sale can scar your motivation as a gallerist. It is easy to start to assume, perhaps unconsciously, most inquiries are not serious. One of the most common … [Read more...] about Selling Fine Art: Overcoming Price Objections
Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
With the decrease of in-person visitors for many brick and mortar art galleries and the constant challenge of finding new art collectors, the experience one has in your gallery space is paramount. Here we will look at five simple ways your art gallery might improve foot traffic the experience prospects have when they walk through your door. If your gallery location has lots … [Read more...] about Art Gallery Space: 5 Ways to Improve Foot Traffic & Visitor Experience
The Art Walk: Gallery Asset or Missed Opportunity
Art walks and gallery weekends can now be found in cities large and small. There are ways that many galleries are missing out on opportunities to find new art collectors and generate future art sales. Is your art gallery business missing out? For the public, it’s a fun night out with friends. For a gallery business, art walks have proven to be a great way to increase foot … [Read more...] about The Art Walk: Gallery Asset or Missed Opportunity