As the owner of your art gallery, you care more about its success than anyone else. It’s your vision, your dream, and your responsibility to make it grow and thrive. That is a big job, particularly in today’s art world. If you spend too much time on the day-to-day operations and too little time on the strategic, creative thinking required for the future of your business – … [Read more...] about Take Your Art Gallery Business to the Next Level
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The Art Collector’s Buying Experience
A memorable art collector buying experience has become of greater importance to affluent collectors as opportunities to purchase art have increased through auctions, online sellers, and artists selling directly. Now collectors can pick and choose how they acquire art and the buying experience they prefer. Their choice is often influenced by which channel or seller offers the … [Read more...] about The Art Collector’s Buying Experience
Common Missed Opportunities of Art Gallery Websites
I spend a lot of time looking at art gallery websites and see many that are not used well as an effective sales tool. A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. As with the art on your walls, the gallery’s website should draw visitors in and … [Read more...] about Common Missed Opportunities of Art Gallery Websites
Selling Art with Installments: Setting Up a System
How many times have you heard a prospect object to buying a piece of art from your gallery because of the price? Of course that is a common objection used to end the conversation, but it’s possible some of those sales could have been closed with an option to pay in installments. Some art dealers do offer payment plans for art lovers, but their system has flaws which leads to … [Read more...] about Selling Art with Installments: Setting Up a System
Your Gallery’s Brand Position: Friend or Foe
As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand … [Read more...] about Your Gallery’s Brand Position: Friend or Foe
