As an art gallery Owner or Director, running an art gallery business is not for the faint of heart. Between keeping track of finances, hiring good staff, managing client and artist relations, and producing thoughtful shows, it's enough to make you a little crazy sometimes. It's ok, you can admit it. I get a little crazy, too. Here are four straightforward strategies to … [Read more...] about Mastering Efficiency: 4 Strategies for Running an Art Gallery Business
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Sales Skills: Essential Training for Gallery Sales Associates
Good art speaks for itself. Well.... Sometimes, but that's not the same as it sells itself. Good art will draw in potential buyers, but selling fine art takes certain skills that will come naturally to some and need nurturing in others. This article will highlight some essential skills your gallery sales staff must have to sell a luxury like fine art to today’s art … [Read more...] about Sales Skills: Essential Training for Gallery Sales Associates
Enhancing the Art Buying Experience: Gallery Communication Skills
Your job as an art gallery marketer requires staying ahead of the curve. As technology continues to transform the art industry at an unprecedented pace, it's crucial for you to cultivate a versatile skill set that can adapt to the evolving demands of today's art market. In this article, we will explore several key gallery communication skills that are integral to enhancing … [Read more...] about Enhancing the Art Buying Experience: Gallery Communication Skills
Reinventing Your Gallery Business: Lessons from the Past, Technologies of the Future
Art galleries have been exploring innovative approaches to revamp various aspects of gallery management to adapt to the ever-changing art market. You are not alone if you are uncertain where to direct your efforts next to reinvent your gallery business and align it with your future goals. The future may seem uncertain, especially considering the unique circumstances of your … [Read more...] about Reinventing Your Gallery Business: Lessons from the Past, Technologies of the Future
Reaching Gen X Art Collectors: Leveraging the Personal Touch of Direct Mail
For a long time now, art gallery marketing has been all about digital channels, such as SEO, social media, and email marketing. If you are concerned your marketing might get a little stale or diluted with other digital competition, you could shake things up with old-fashioned direct mail. In this article, we will discuss how direct mail marketing can do that for art galleries … [Read more...] about Reaching Gen X Art Collectors: Leveraging the Personal Touch of Direct Mail
