Knowing the difference between branding and marketing can significantly impact your art gallery's success. Sometimes, an art gallery's brand can become lost in marketing efforts and not be as effective as you need it to be. Synchronizing branding and marketing is essential for your business growth and success. In this article, let's define the difference between marketing … [Read more...] about Synchronizing Branding and Marketing: Strategies for Art Galleries
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Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
Is your lead generation strategy or process for finding art collectors current? Art collectors are everywhere, and you have to find the best way to attract and engage with them. But that is easier said than done – right? There is more to finding new art collectors than adding art fairs to your schedule. Networking in person with a fresh approach and implementing good … [Read more...] about Stepping Outside the Norm: Creative Approaches to Finding Art Collectors
The Impact of Client-Generated Content on Your Art Gallery Marketing
In the digital age, client-generated content has become a powerful tool in shaping the shopping experience. This article will explore how art galleries can leverage this trend to boost exposure for their artists and sales. There are practical strategies for encouraging your audience to create content about your gallery and artists that can influence other's buying decisions … [Read more...] about The Impact of Client-Generated Content on Your Art Gallery Marketing
Selling Art Online: Insights and Strategies for Galleries
You know that more art sales than ever are conducted online, and that trend will continue growing. How is your art gallery's online sales strategy functioning? In this article, we will discuss what motivates or deters a collector from buying online, the critical elements of developing an art gallery online sales strategy, and how to sell art online without losing that human … [Read more...] about Selling Art Online: Insights and Strategies for Galleries
From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
Selling art as a multichannel experience is probably something your art gallery is doing right now. Is your strategy connected strongly for both online and offline? You may have some gaps that could be hurting sales. Retailers, including the art gallery sector, are building a true multichannel, hybrid sales model as they move forward into a new age of selling. What do I … [Read more...] about From Clicks to Bricks: Maximizing Sales with a Multichannel Approach
