Advanced planning and strategizing for art fair sales and marketing can lead to a more enjoyable process and higher rewards. Being creative with lead-generating strategies can also provide valuable insights for other gallery marketing initiatives. In this article, I discuss art fair sales and marketing strategies that your art gallery can use to maximize all the … [Read more...] about Art Fair Planning and Strategies for Galleries
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The Mindset of Gen X Art Collectors and How to Attract Them
Chances are your art gallery's most active customers and prospects are Gen X art collectors (born 1965-1980). If you have been in business for a while, your gallery's success may have been built by the baby boomers, and its future may depend on the millennials. Still, Generation X is the generation with spending power now. Do you understand how they think? Are you speaking … [Read more...] about The Mindset of Gen X Art Collectors and How to Attract Them
The Role of Website Audits in Growing Your Art Gallery’s Online Presence
An inspiring and informative website can do wonders for your art gallery's online presence to attract new collectors. It's the go-to spot for potential art buyers, so giving it some regular TLC is crucial. Especially if you've got multiple staff members or outside designers/contractors working on it to keep it updated. Auditing your website annually is good business practice. … [Read more...] about The Role of Website Audits in Growing Your Art Gallery’s Online Presence
Perception of Value: How Presentation Influences Art Collector Behavior
There have been some studies on how different personality types influence how people experience art, style preferences, and perceive the value of an artwork. These can have an impact on art collectors and buying behavior. It made me curious if research findings would line up with real-world client / dealer relationships. Two questions to contemplate are: How do … [Read more...] about Perception of Value: How Presentation Influences Art Collector Behavior
Adapting for the Future: Lessons from Museum Evolution for Art Galleries
Art museums have been evolving for years, redefining their missions and benefits to the communities they serve. They have invested a lot of time and money into research to learn how to stay relevant. As a result, we are now seeing significant changes in how museums engage with their audiences through exhibitions and social events. Since both museums and commercial fine art … [Read more...] about Adapting for the Future: Lessons from Museum Evolution for Art Galleries
