Did you know that 40-60 percent of small businesses fail to survive after a disaster strikes? This statistic highlights the critical need for small businesses, including art galleries, to have a well-prepared risk assessment and recovery plan in place. Whether it's a fire, tornado, flood, vandalism, or any other kind of disaster, the ability to respond quickly and effectively … [Read more...] about Safeguard Your Art Gallery: Building a Comprehensive Disaster Recovery Plan
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Maximizing Your Art Gallery’s Potential: How a Virtual Assistant Can Help
As an art gallery owner, you know that running a successful gallery requires a lot of work. From managing inventory to marketing your artists and exhibitions, there are countless tasks that need to be completed on a daily basis. However, with limited time and resources, it can be challenging to keep up with everything on your own. This is where a virtual assistant can come in … [Read more...] about Maximizing Your Art Gallery’s Potential: How a Virtual Assistant Can Help
Modern Public Relations Strategies for Art Galleries
It's time to rethink how the approach to public relations strategies for art galleries. It's no longer just about getting adequate press coverage. A modern public relations (PR) system for art galleries blends traditional and digital news outlets. That strategy is a valuable sales and marketing tool that can significantly impact your art gallery's success. In today's … [Read more...] about Modern Public Relations Strategies for Art Galleries
Creating Desire, Driving Sales: The Key to Selling More Art
The pressure to sell more art can be overwhelming for galleries, with bills to pay and people relying on their success. However, the traditional sales approach may not effectively connect with prospective buyers. To increase sales, galleries should shift their focus to a client-centered strategy. This approach, commonly used in luxury industries like cars and fashion, taps … [Read more...] about Creating Desire, Driving Sales: The Key to Selling More Art
Storytelling on Social Media to Find New Art Collectors
One of the most compelling social media strategies for an art gallery business is storytelling. It's almost an art form on its own. When mastered consistently across all your sales and marketing channels, it will impact your gallery's entire public relations strategy, from your exhibition messaging to your social media presence. As a social media marketing strategy, … [Read more...] about Storytelling on Social Media to Find New Art Collectors
