Art galleries are a hub for creativity and inspiration, but they also come with their own set of risks. From theft to natural disasters, there are many potential hazards that can threaten the safety of your art gallery and livelihood of your staff and artists. That's why it's important to have the proper insurance coverage that protects your business from these risks. In … [Read more...] about From Theft to Natural Disasters: Understanding the Risks and Importance of Art Gallery Insurance
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Optimize your Art Gallery’s Instagram Marketing
Instagram has become the art world darling for social media marketing due to its obvious visual strengths and the natural discoverability factor it provides art lovers. Art fairs, museums, and artists were the early adopters of this platform and continue doing creative and compelling things to attract their audience. In this article, let’s explore how to strengthen your art … [Read more...] about Optimize your Art Gallery’s Instagram Marketing
Future Possibilities: The Art Gallery Business Model and Operational Structure
The current art gallery business model has many shortcomings that conflict with the way today's art buyers want to discover and experience art. It is inspiring for me to see so many galleries stepping outside of their comfort zone and innovating with technology and collaborations. Amazing things are happening. To help my Gallery Fuel members, I spend a lot of time … [Read more...] about Future Possibilities: The Art Gallery Business Model and Operational Structure
Using Social Media Campaigns to Reach Your Gallery’s Goals
Standing out on social media can be challenging when selling a luxury item such as art. People who purchase high-end goods often have different expectations from the average shopper regarding communication styles, personalized service, and how they make decisions. This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s … [Read more...] about Using Social Media Campaigns to Reach Your Gallery’s Goals
Gallery/Artist Social Media Collaboration: Strategies for Success
When an art gallery and its artists join forces in marketing, the results can be truly transformative. In this article, we examine the strategies that can be implemented to create a successful collaborative campaign that increases engagement with gallery followers and strengthens relationships with your artists. From sharing behind-the-scenes stories to setting clear … [Read more...] about Gallery/Artist Social Media Collaboration: Strategies for Success
