If attracting a local audience is essential for business or if you are an online-only gallery, then refining your Google Business Profile is essential to include in your art gallery's marketing strategy. This tool can help give you a competitive edge online and help drive foot traffic in the gallery. This is an SEO strategy, after all, so in this article, I will tell you what … [Read more...] about How to Optimize your Art Gallery’s SEO with Google Business Profile
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A Gallery Approach for Social Media Advertising
We have all heard about the pay-to-play push from social media networks for business pages. Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery's marketing strategy, you must add paid advertising. You can do it in a smart way for your … [Read more...] about A Gallery Approach for Social Media Advertising
Three Technologies that Make Running your Art Gallery Easier
Social Media Features Your Art Gallery Should Try
I know social media is an essential part of your art gallery's sales and marketing strategy. All the platforms are adding new features all the time to help enhance their user's experience. Sometimes changes don't always benefit small businesses. And it's hard to keep on top of what's new. There are a handful of new features that launched in the last year that I think have … [Read more...] about Social Media Features Your Art Gallery Should Try
Protect your Gallery Business with a Secure Website
If your art gallery’s website is insecure, you could soon lose traffic and business. While creating and maintaining a website is easier than ever, the fact is that security maintenance is even more critical and increasingly complicated. In this article, let’s go over some preventive steps you can easily take to ensure you have a secure gallery website. Today the threat … [Read more...] about Protect your Gallery Business with a Secure Website
