The pressure to sell more art can be overwhelming for galleries, with bills to pay and people relying on their success. However, the traditional sales approach may not effectively connect with prospective buyers. To increase sales, galleries should shift their focus to a client-centered strategy. This approach, commonly used in luxury industries like cars and fashion, taps … [Read more...] about Creating Desire, Driving Sales: The Key to Selling More Art
Sales Planning
How Art Galleries Can Prepare for the Holiday Season
We all know that there is never enough time to get it all done. The added pressures of the holidays make planning and preparations all the more critical. October is the time for art galleries to prepare for the holiday season by getting organized, so November and December can be sales focused. Here are some planning tasks and ideas that you can incorporate into your art … [Read more...] about How Art Galleries Can Prepare for the Holiday Season
Checklist: Art Gallery Online Sales Strategy
Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Exhibitions serve as the foundation of many art gallery programs. While we may aspire to achieve strong sales or even a sell-out show, it doesn't always happen that way. That's where an art exhibition sales strategy comes into play. In this article, we will explore how to prepare for maximizing sales revenue through a sales strategy specifically for your shows. It's … [Read more...] about Preparation is Key: Developing a Sales Strategy for Art Exhibitions
Providing a Gallery Art Buying Experience for Contemporary Collectors
A competitive advantage in today's art world will come from sellers who provide the best buying experience. In this article, I want to fuel the ways you increase traffic to your gallery and online by upping your game and providing a gallery art-buying experience. The experience of buying art is as much about passion and lifestyle as functionality in decor. That element of … [Read more...] about Providing a Gallery Art Buying Experience for Contemporary Collectors
