Art galleries have a unique opportunity to leverage the rising trends of experiential marketing and digital innovation to captivate more art buyers, elevate their artists' profiles, and increase artwork sales. The fusion of immersive experiences with digital sophistication—often referred to as "phygital" retail—is revolutionizing how galleries can engage with art buyers. Art … [Read more...] about Engaging Art Buyers with Experiential Marketing
Smart Tech
Three Technologies that Make Running your Art Gallery Easier
Protect your Gallery Business with a Secure Website
If your art gallery’s website is insecure, you could soon lose traffic and business. While creating and maintaining a website is easier than ever, the fact is that security maintenance is even more critical and increasingly complicated. In this article, let’s go over some preventive steps you can easily take to ensure you have a secure gallery website. Today the threat … [Read more...] about Protect your Gallery Business with a Secure Website
Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Use this storyboard to help outline the goals of your gallery's video marketing, and the key messages you want to communicate to viewers. Using a tool such as this will help ensure that your videos align with your art gallery’s brand and company mission. It is also a valuable tool to help you get an idea of how the finished product will look before you invest time and … [Read more...] about Storyboard Template and Checklist: Video Planning Guide for Art Galleries
Cyber Attacks: Is Your Gallery Business Ready for Battle?
Cyber-attacks will continue to grow and keeping your gallery’s information secure will require continued diligence. In this article, let’s look at some of the recent findings from cyber security experts and what it means for your art gallery business. Do you know what vulnerabilities to watch for with social media accounts? There are many things your business could do to get … [Read more...] about Cyber Attacks: Is Your Gallery Business Ready for Battle?
