Let’s explore how a vision statement can benefit you and the overall task of managing the gallery. An art gallery vision statement serves as a blueprint for your priorities in customer service, branding, sales, marketing strategies, and future growth. Your vision should be at the heart of your art gallery business plan each year, guiding how you run the business and make decisions.

Let your vision be the unifying force that drives purpose and forms the foundation for communicating the value you offer to artists and collectors.

Have you planned your marketing message for the upcoming season?  In this article, we’ll explore why you should have a holiday-specific game plan, key elements to consider when crafting your marketing message, and some ideas to help you stand out and entice art lovers to buy from your gallery.

By infusing creativity into your messages, segmenting your email list, personalizing content, and optimizing your messaging, you can make the most of this festive season to boost engagement and sales.

This article offers tips for achieving desired results from your Instagram marketing strategy. Since Instagram is visual, it’s ideal for the art world. The algorithm ranks content by user interest, post popularity, poster details, and interaction history. Use this to your advantage by employing a social media calendar and maintaining a cohesive visual brand.

Great leaders are acutely self-aware of their strengths and weaknesses, communication skills, emotional triggers, motivations, and values.  This directly affects their leadership influence.

Here I want to focus on one essential quality for great leadership that requires continued internal work – Self-Awareness.

Art collectors have many options for buying art.  The experience each offers influences their decisions.  The gallery buying experience could modernize to better match people’s shopping expectations and to help strengthen the gallery’s relevancy in the art market.

Here we will explore a few ways you can increase art sales by providing exceptional buying experiences before, during, and after a sale.

Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery’s name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new […]

The wall labels you create for artworks are a perfect opportunity to make a more meaningful and emotional connection between viewer and art.

In this article, let’s explore how writing engaging labels can help you sell more art off the gallery walls. 

Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly.

Here we will talk about some basic best practices for an art gallery to make the most of using hashtags.

A sales strategy is vital to your gallery business. When crafting a sales strategy there are things that can derail your plan, however being aware of what they are can help you avoid them. There are also several things that an effective gallery sales plan should do.

Your top priority is to increase art sales and gallery revenue.  You need a sales strategy that is designed to succeed.

By focusing on SEO, your gallery can attract more art lovers to your site.  Increased website traffic can increase sales, especially if you establish a straightforward buyer’s journey.

Let’s talk about the SEO fundamentals that art galleries should know and what Google, Bing, and other engines look for to determine your gallery’s rank.