In this article, we explore how art galleries can leverage experiential marketing and digital innovation to engage buyers and increase sales. We discuss the “phygital” approach, which combines immersive experiences with digital technology, such as virtual exhibitions and augmented reality, to captivate a global audience.

Learn the importance of “storyliving” in providing a more experiential approach to your gallery’s marketing to help strengthen your program’s relevance and success in the evolving art market.

I want to share the five marketing initiatives I recommend you prioritize in this article.  Some even before you open.  You will have many moving parts to coordinate as you build your artist roster, try to find a location, develop your gallery program and potentially hire staff. 

Focusing on these marketing priorities as a new gallery business will set a solid foundation to build upon as your scale and grow in the future.   

Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery’s name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new […]

COVID-19’s unprecedented impact on how you do business has further highlighted what was already an underlying problem with today’s typical art gallery business model. Art galleries need to strategically develop their online sales strategies to integrate with the face-to-face experience art collectors would have in the brick and mortar gallery.

Engaging with your gallery goes well beyond mere interaction; it is about creating a meaningful dialogue that allows you to truly understand the needs and aspirations of your clients.

Here let’s explore ideas for actions your art gallery business could take right now to encourage engagement and begin to create a journey for your collectors and prospects.

By focusing on SEO, your gallery can attract more art lovers to your site.  Increased website traffic can increase sales, especially if you establish a straightforward buyer’s journey.

Let’s talk about the SEO fundamentals that art galleries should know and what Google, Bing, and other engines look for to determine your gallery’s rank.

The art gallery market is evolving quickly, and success depends on continuous skill improvement and staff training. Emphasizing writing quality, tailored user experiences, innovative content marketing, and powerful communication will establish your gallery as a top contender in your market and beyond.

This article outlines essential marketing skills for galleries to boost business growth and employee retention.

Let’s look at a few things you could be doing as you embrace the lessons of the past, along with new technology to reinvent your art galley’s sales force, how you create value for art buyers, and structure your marketing strategy.

Marketing through the mail may capture attention. Direct mail is still very relevant in the marketing mix for your art gallery business and it may be worth resuscitating as part of your marketing plan.

Learn how this marketing masterpiece might help your gallery find more collectors for your artists.

Today’s art collectors will be more likely to support the gallery and your artists if you are actively generous. It just feels good. Learn how to apply generosity to your art gallery’s brand strategy and connect it to your business values. The results increase awareness of your gallery and help motivate sales.

Knowing the difference between branding and marketing can significantly impact your art gallery’s success. Sometimes, an art gallery’s brand can become lost in marketing efforts and not be as effective as you need it to be.

In this article, let’s define the difference between marketing and branding and look at how your gallery can ensure each is incorporated into your growth strategy.

This checklist provides simple ways to increase the value of your gallery’s artist roster, portfolio, and biography pages for potential collectors who are browsing your website.

While there are gallery-specific software programs available that can help you meet many of these requirements, there are crucial elements that you need to personally ensure are present on your website.

In this article, let’s explore digital PR and how your art gallery can leverage strategies to create a buzz around your artists and events. Digital PR has redefined how art galleries can create awareness about their artists and exhibitions.  By incorporating these strategies, you can expand your reach, attract a global audience, and foster deeper engagement with qualified buyers.

Does your gallery to speak to what’s important to a Gen X mindset. Let’s examine Generation X art collectors and learn if your art gallery business should make marketing adjustments to attract and do business them.

In this article, let’s discuss creating a gallery marketing action plan to mitigate economic challenges. Whether it’s a recession triggered by a financial market crash, war, a global pandemic, or the forces of nature, having a plan is crucial. This plan should be implemented swiftly and encompass proactive adjustments to your business model, enhancing your resilience in times of crisis.

In this article learn how to create a gallery marketing action plan so you can attenuate the potential financial consequences of a recession.

An effective website can be a great asset to your gallery business. It is the “go to” place for prospective buyers and journalists. It is a good idea to do regular audits to make sure the site is functioning to its maximum potential.

Here you will learn about easy things you can do to make your art gallery’s website an art buyer magnet.

Let’s delve into the strategies and best practices that will captivate your subscribers and drive engagement. Learn how to optimize your email content, timing, and design, and unlock the power of data-driven decision-making to Fuel your email marketing success.

Here we will explore the importance of artist personal brands and how they can help put your gallery in the spotlight while also pushing their career forward. Personal brands are important because they enable a deeper connection with prospective art collectors and encourage them to engage, follow and share an artist’s accomplishments with others.

In today’s rapidly changing landscape of society, business operations, and communication technology, it is essential to adapt your approach to public relations accordingly.

This article explores how art galleries can harness the power of press releases and digital PR strategies to enhance visibility, engage art collectors, and cultivate a strong gallery brand in the competitive art world.

Art dealers are uniquely positioned to tell amazing stories because their artists are already enlightening the world with the visual stories they tell through their work.

Telling a good story is an opportunity for your gallery to think outside the box, present art in new way, and share your passion.

Your art gallery content marketing is essential for increasing awareness about your artists. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each year. 

The planner is a fillable PDF, so you can print it to handwrite your content plan or type directly into the document. 

It’s all about relationships in the gallery business. Learn how can you build a better relationship by implementing an email nurture sequence for your art gallery’s mailing list subscribers.

Let me show you why it is important and how to do it.

Your art gallery’s value proposition is the foundation for the sales, marketing, and client experience you deliver. So, as the art world evolves, take a step back and reimagine your value proposition

Learn how to craft your gallery’s value proposition and how to put it to work to attract new buyers for your artists.

Your art gallery’s Instagram profile is like a visual sales tool. Learn how to strengthen your art gallery’s Instagram marketing capabilities from defining your strategy, optimizing your profile and growing a following.

Your art gallery’s Google Business Profile plays a big part in your SEO strategy, especially if you are an online-only art gallery. In this article, I will tell you what you need to know to optimize your profile and increase gallery foot traffic and website visitors.

Creating and implementing an art gallery marketing plan is critical to the growth of your gallery business and the success of your artists. Here let’s look at how to get organized to create your gallery marketing plan and what you should include to make it a valuable tool throughout the coming year.

You know marketing is an investment in your art gallery’s future. How much should your gallery be spending on marketing, and how do you decide where the budget should be spent? That’s is what we are going to look at in this article.

Collectors have more choices than ever for how and where they acquire art. Often their decisions are driven by the buying experience they prefer.
Your art gallery’s client buying experience and the sales journey you provide are closely linked.

This article discusses how to create both to increase sales and loyalty.

This guide is for those marketing an art gallery and a roster of artists. It focuses on the five most impactful elements of digital marketing for an art gallery business to attract art buyers with strong marketing messaging and generate more gallery sales.

This tool to help you get an idea of how the finished product will look before you invest time and money into it. Use the storyboard to help outline the goals of your gallery’s video marketing, and the key messages you want to communicate to viewers. Also included is a checklist for both pre and post-production of your videos

Stories are essential sales and marketing tools your art gallery can use to attract new art buyers. Learn tips for crafting an art gallery story for artists, exhibitions and brand.

Telling a good story is an opportunity for a fine-art gallery to think outside the box, generate real excitement, share your passion and stand out from competition.

Videos are changing the marketing landscape in a big way. This article will provide you with information to fuel your art gallery’s video marketing strategy, SEO and pre and post-production process.

It’s a constant challenge finding new collectors for your gallery’s artists. Look to your existing mailing list to rekindle interest in collecting pieces from your gallery.

In this article, we will explore some email marketing ideas appropriate for an art gallery to try in a re-engagement strategy.

One of the essential elements of an art gallery marketing plan is the content calendar.  Here let’s talk about why it is so vital and how to create a content marketing calendar for your art gallery.

Email marketing is a great way for art galleries to attract new customers and keep them coming back. To make sure your emails are effective, there are five important things to focus on: clean design with minimal text, personalization through segmentation, email automation, content and writing style, and calls to action.

Learn how to use these things to make your newsletters more impactful.

Here we will look at some of the more impactful elements in digital marketing today and what your gallery might consider prioritizing in your marketing efforts. 

We will discuss influencer marketing, content curation, social media, and website user experiences so you can create a powerful strategy to accomplish your gallery’s marketing goals.

In this article, let’s look at ways you might create a systemized approach to increase referrals to your gallery. Gallery referrals are so valuable.  A single one could be worth more than all your other marketing efforts combined.

Art gallery email newsletters have been an important part of the marketing mix for a long time now. However, so many are sent to prospects that are not as effective as they could be to produce real results.

Here we will explore some of the three most common problems with gallery email newsletters and how to fix them.

This article explores areas to prioritize art gallery online sales and marketing strategies for your gallery business throughout the year.

This checklist will help keep you focused and perhaps inspire you to try new things.

QR codes are an art gallery marketing tool that should be in your toolkit. They can help create engagement by integrating the online/offline experience your clients and prospects have with your gallery. Learn how to use them to attract new art buyers.

A blog is an economical marketing tool for finding new art buyers.

Here let’s talk about how blogging is important for your gallery to generate new sales leads for your artist’s work and why having an active blog should be in your art gallery marketing mix.

Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.

Persuasive writing on the web is essential to your gallery business. Here we will explore writing techniques to make your gallery website a powerful marketing and sales tool. Compelling and web-friendly copy or text makes a notable difference in persuading someone to contact the gallery, purchase art or attend a show.

What is the purpose of going to a gallery event?  Are you communicating the purpose in a way that is attendee-oriented? While the subject of an exhibition or the artist’s perspective on the work is an enormous part of most gallery events, marketing messages should not be one-sided.

Here let’s talk about gallery event marketing and look at how focusing on purpose, and attendee value boost attendance and add more meaning to the experience. 

Covered in the checklist are specific actions your art gallery business can take to audit your website to ensure it keeps up with search engine algorithms and helps improve your gallery’s index rankings.  

Marketing your art gallery online must attract new art buyers, begin to establish trust and nurture existing client relationships, and of course, lead to sales.

Let’s look at some of the top things that matter most to an art gallery business today for your digital marketing strategy.

This step-by-step guide to help you evaluate and communicate the value your gallery offers to collectors, artists and the community you serve.

An art gallery’s usage of a value proposition is particularly important and often overlooked or underutilized in today’s digital age.

This checklist was designed to help walk you through the steps of creating an email nurture sequence for your art gallery email subscribers.  It covers the planning, creating and tracking stages of implementing this marketing strategy.

A gallery website should be given great care and effort because it is often the first place a potential art collector will learn about your gallery and the artists you represent. Here are the top 5 problems I see too often on art gallery websites.

As a fine-art dealer, consider how your current brand helps your gallery stand out from the competition in the minds of art collectors. Brand positioning, when done well, can be a true friend instead of your business’s greatest foe. Typically, the first things that come to mind about branding are the visual elements, such as the logo, color, and style. But where brand positioning can be most helpful is in the intangible elements, like service, reputation, public perception, and emotion. These are the elements often neglected by art galleries when developing and reinforcing their brand position.

Learn how to evaluate your art gallery’s brand positioning and how to develop it into a distinctive brand allowing your gallery to differentiate itself from competitors.

The practice of public relations is one of the most misunderstood elements of marketing; yet, it can be one of the most influential to the overall success of your gallery and the artists you represent. Public relations, if executed consistently and strategically, can help an unknown gallery transform into a trusted art resource. Is your fine-art gallery gaining all the benefits it could from public relations?