An annual strategic plan is more than a set of goals; it communicates your growth expectations to your team, setting the tone for collective success. And it can help keep you sane when projects start to run together. Learn how to create your gallery’s plan and how to put it into action.

Let’s explore how a vision statement can benefit you and the overall task of managing the gallery. An art gallery vision statement serves as a blueprint for your priorities in customer service, branding, sales, marketing strategies, and future growth. Your vision should be at the heart of your art gallery business plan each year, guiding how you run the business and make decisions.

Let your vision be the unifying force that drives purpose and forms the foundation for communicating the value you offer to artists and collectors.

Have you planned your marketing message for the upcoming season?  In this article, we’ll explore why you should have a holiday-specific game plan, key elements to consider when crafting your marketing message, and some ideas to help you stand out and entice art lovers to buy from your gallery.

By infusing creativity into your messages, segmenting your email list, personalizing content, and optimizing your messaging, you can make the most of this festive season to boost engagement and sales.

This article offers tips for achieving desired results from your Instagram marketing strategy. Since Instagram is visual, it’s ideal for the art world. The algorithm ranks content by user interest, post popularity, poster details, and interaction history. Use this to your advantage by employing a social media calendar and maintaining a cohesive visual brand.

Great leaders are acutely self-aware of their strengths and weaknesses, communication skills, emotional triggers, motivations, and values.  This directly affects their leadership influence.

Here I want to focus on one essential quality for great leadership that requires continued internal work – Self-Awareness.

Selling may not come naturally to you.  Being a gallery professional you likely have the advantage of being genuinely passionate about what you are selling.  Here are six simple sales tips to keep in mind as you approach a new collector browsing the gallery.

I want to share the five marketing initiatives I recommend you prioritize in this article.  Some even before you open.  You will have many moving parts to coordinate as you build your artist roster, try to find a location, develop your gallery program and potentially hire staff. 

Focusing on these marketing priorities as a new gallery business will set a solid foundation to build upon as your scale and grow in the future.   

Art collectors have many options for buying art.  The experience each offers influences their decisions.  The gallery buying experience could modernize to better match people’s shopping expectations and to help strengthen the gallery’s relevancy in the art market.

Here we will explore a few ways you can increase art sales by providing exceptional buying experiences before, during, and after a sale.

Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery’s name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new […]

The wall labels you create for artworks are a perfect opportunity to make a more meaningful and emotional connection between viewer and art.

In this article, let’s explore how writing engaging labels can help you sell more art off the gallery walls.