One frustration I often hear from my clients when it comes to social media is that they don’t get many sales leads from their posts. Likes and comments are great, but you put a lot of time and effort into social media, hoping it will lead to inquiries and boost online sales. By grasping the […]

This article offers tips for achieving desired results from your Instagram marketing strategy. Since Instagram is visual, it’s ideal for the art world. The algorithm ranks content by user interest, post popularity, poster details, and interaction history. Use this to your advantage by employing a social media calendar and maintaining a cohesive visual brand.

Art galleries are always looking to for new strategies to attract collectors and showcase their artists. LinkedIn is a compelling social platform for getting your gallery’s name out there, meeting buyers and collaborators, and conducting competitive research. In this article, we’ll explore how art galleries can use LinkedIn to spotlight their artists and attract new […]

Hashtags can be a valuable marketing tool to promote your art gallery, events and artists, but only if used properly.

Here we will talk about some basic best practices for an art gallery to make the most of using hashtags.

A well-crafted story can create an emotional connection with potential clients and artists, convey empathy, create memorable experiences, and inspire loyalty. The article highlights three key elements for a great brand story: narrative, authenticity, and emotional connections. I also suggest how to plan your story in chapters and using Gustav Freytag’s five plot components for constructing a story.

Your art gallery content marketing is essential for increasing awareness about your artists. I put this planner together as a simple tool to help you plan your marketing messages and content month-by-month each year. 

The planner is a fillable PDF, so you can print it to handwrite your content plan or type directly into the document. 

Your art gallery’s Instagram profile is like a visual sales tool. Learn how to strengthen your art gallery’s Instagram marketing capabilities from defining your strategy, optimizing your profile and growing a following.

I want to provide your art gallery with strategic steps to take toward a successful social media strategy that aligns with your collectors’ interests and enhances the overall value your gallery provides them online.

This article will look at ways to design social media campaigns that speak to your art gallery’s ideal client’s needs, encourage engagement, and increase loyalty and gallery revenue. By planning and organizing structured social media campaigns (paid or not), you can better tell a story about the artists you represent.

Collaborating with your artists on social media can elevate both your gallery’s brand and the artist’s work. It can provide your gallery with a consistent flow of fresh messages and alleviate the pressure of constantly creating content on your own.

Learn how to leverage the collaboration between art galleries and artists on social media to create a more engaging and impactful marketing campaign.

We have all heard about the pay-to-play push from social media networks for business pages.   Social media advertising is still a good and economical strategy for an art gallery to extend its reach to attract new art buyers. Today, if you have social media as part of your art gallery’s marketing strategy, you must add […]

Many of the trends I see happening in social media marketing will have a greater impact on other industries outside the art world.

In this article, I want to focus on three things that seem constant for success on social media. These areas should be a priority for implementing your gallery’s digital marketing.

There are a handful of new features that launched in the last year that I think have a great potential for marketing an art gallery and selling art on social media. Check out what’s new on Facebook, Instagram, and LinkedIn for running your gallery business.

Building a solid presence on social media takes time and consistent effort. In this article, let’s explore advertising options that might make you think differently about what Facebook ads can do for your gallery business. Incorporate these tips to run high-quality Facebook campaigns.

How does social media fit into your gallery’s holiday marketing plan?  In this article, let’s explore how to create a holiday social media marketing plan for this critical shopping season.

Here I will talk about the most current social media trends essential for an art gallery business to incorporate into its strategy. Embracing social media trends could help you attract new art collectors and serve your artists and clients better through this marketing channel.

One of the essential elements of an art gallery marketing plan is the content calendar.  Here let’s talk about why it is so vital and how to create a content marketing calendar for your art gallery.

Here we will look at some of the more impactful elements in digital marketing today and what your gallery might consider prioritizing in your marketing efforts. 

We will discuss influencer marketing, content curation, social media, and website user experiences so you can create a powerful strategy to accomplish your gallery’s marketing goals.

Instagram guides have endless possibilities for marketing an art gallery on Instagram. Here lets explore how your gallery can use them in marketing strategy and look at a few examples from an art museum and art gift guide.

Here we will look at a few sales and marketing trends that an art gallery business should consider during business planning. Here we examine the top trends for digital marketing, social media and sales that your gallery business should know about to attract collectors and suggest ways to incorporate these trends with your gallery efforts.

Here are 9 cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.

In this article I want to provide your art gallery with recommendations for creating social media Stories and how they can improve engagement with your gallery.