In this article, we explore how art galleries can leverage experiential marketing and digital innovation to engage buyers and increase sales. We discuss the “phygital” approach, which combines immersive experiences with digital technology, such as virtual exhibitions and augmented reality, to captivate a global audience.

Learn the importance of “storyliving” in providing a more experiential approach to your gallery’s marketing to help strengthen your program’s relevance and success in the evolving art market.

Running an art gallery requires a significant amount of time on sales, marketing, and administrative work. You want to work smarter, not harder – right?
Here are three ways to use technology to help you get more done in the gallery. I will also give you examples of how to apply them to running your gallery business.

If your art gallery’s website is insecure, you could soon lose traffic and business.

Here are a few steps you should take as part of your art gallery’s operational policy for maintaining a secure website.

This tool to help you get an idea of how the finished product will look before you invest time and money into it. Use the storyboard to help outline the goals of your gallery’s video marketing, and the key messages you want to communicate to viewers. Also included is a checklist for both pre and post-production of your videos

Cyber attacks will continue to grow and keeping your gallery’s information secure will require continued diligence. In this article let’s look at some of the recent findings from cyber security experts and what it means for your art gallery business.

Some cyber attacks might be a time consuming annoyance and others could put your gallery out of business.

Videos are changing the marketing landscape in a big way. This article will provide you with information to fuel your art gallery’s video marketing strategy, SEO and pre and post-production process.

There are a lot of techniques out there to help us reach our goals. As someone who has tried a lot of them and failed to keep momentum with most long term, I wanted to share with you the one tool that really works best for me.

If you’re losing track of leads or dropping the ball on follow-ups, you should seriously consider your client relationship management system.  Here let’s look at the benefits investing in an proper art gallery CRM system could provide your business and how to select the perfect tool for your needs.

This article explores areas to prioritize art gallery online sales and marketing strategies for your gallery business throughout the year.

QR codes are an art gallery marketing tool that should be in your toolkit. They can help create engagement by integrating the online/offline experience your clients and prospects have with your gallery. Learn how to use them to attract new art buyers.

The private gallery presentation room is an incredible sales tool. It’s intimate. It’s focused. It’s controlled. How can you recreate a similar experience virtually?

In this article, I want to talk about some best practices for presenting art to clients one-on-one with video conferencing technology.

Adopting technology in your art gallery business can open up new avenues of doing business.

In this article, let’s explore how your art gallery can use technology effectively to grow your business and add a new level to how you support your artist’s careers. While not inclusive, I aim to help you prioritize your tech efforts.

Here are 9 cool tools that a “not so techy” art gallery marketing person could put in their social media tool box. I selected these for their simplicity and because they make creating social media stories and videos much easier and faster.

You may have spent a lot of time perfecting your SEO for your gallery website, but now you must also consider the user experience for mobile viewers.

Here we are going to review the top best practices to ensure your gallery website is optimized for a good mobile viewing experience and SEO to improve your search rankings.  I will also highlight some great tools you can use to analyze your mobile site to identify specific problems that you can address.